advertising-agency campaign Marketing Related Topics 
ANNUITAS
NOVEMBER 8, 2011
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated.
ANNUITAS
AUGUST 9, 2011
This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. Adam is responsible for product management, marketing, and operations. AG: The role of marketing continues to evolve, as more is demanded from organizations.
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