Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. Sadly, marketing often suffers from a similar lack of commitment. Consider Sitewire , an advertising agency in Arizona with a Twitter account ( @sitewireagency ) that has been updated twice in the last month. a Boston agency that closed in April. MORE >>

Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. Sadly, marketing often suffers from a similar lack of commitment. Consider Sitewire , an advertising agency in Arizona with a Twitter account ( @sitewireagency ) that has been updated twice in the last month. a Boston agency that closed in April. MORE >>

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics. Five Top Facebook Marketing Tips by LiveWorld. The Basics of Advertising on Facebook by Practical eCommerce. Paul Chaney walks through the process of creating a Facebook ad campaign, from identifying your goals and target audience to designing ads and setting pricing. MORE >>

However, finding that information – as well as understanding it – may prove difficult for many outside of academia who would like to incorporate this research into their own marketing strategies and campaigns. featured webinar in the MarketingProfs University's Digital Advertising Academy, Translating Buyer Insights into Ad Campaigns can help you do this by teaching you certain theories and concepts that explain how we think and why we make decisions. And it of course discusses how mediated communication plays a part in your marketing strategy as well. MORE >>

We are often confronted with what images to use when marketing our clients (and ourselves) in B2B. And in addition to research, we at MLT have had very effective B2B campaigns using messengers similar to our target audience – an audience of “ordinary people,” just like you and me! So, when deciding which images to incorporate in your own B2B campaigns, consider using a messenger. For more information about messengers, see my source for this blog: “Public Communication Campaigns, Third Edition,” edited by Donald E. Rice and Charles K. MORE >>