Martech

APRIL 18, 2024

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. You have to dive in and do the best you can with the tools and information you have.”

Advertising Agencies 97

Advertising Agencies Paid Search Agency Work Management Marketing Management 97

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. Yes, I’m an affiliate. That has no effect on your pricing.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Marketing Insider Group

OCTOBER 5, 2020

Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Content marketing agencies can help build a successful strategy for this. A good agency can help build your audience.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Webbiquity

DECEMBER 19, 2023

8: The 12 Best Competitive Intelligence and Benchmarking Tools Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Alright, now the list. Apparently so. #5:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Marketing Insider Group

FEBRUARY 5, 2024

Image Source: Agency Analytics The dashboard is more complex, and finding your way around can be a maze. The best way to flatten it is through education and training. When combined with the targeted advertising power of Zemanta and the comprehensive SEO insights from SEMrush, you get a well-rounded, data-driven marketing strategy.

Marketing Analytics Tools 262

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 262

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 94

Webbiquity

MAY 16, 2023

3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. Reportei : This is a dashboard tool designed for agencies that serve B2C clients. Zoho Analytics : This is a self-service BI tool to help drive decision making. What others would you add to the list?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Matchcraft

MARCH 7, 2023

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

seo.co

MAY 31, 2023

The Role of an SEO Consulting/Ad Agency Ad agencies come in all shapes and sizes. Some of them focus on SEO consulting, paid advertising, and generally generating search engine traffic. Some ad agencies offer a little bit of everything. Think about the point person on your team responsible for marketing and advertising.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

Bionic

MARCH 17, 2024

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Altman’s prognostication is sending shockwaves through the advertising industry. It reveals his lack of knowledge of the work at ad agencies (he can’t know everything, right?). AI will free ad agency workers from drudgery.

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Matchcraft

FEBRUARY 7, 2023

Providing Resellers and Agencies with Campaign Management and In-Depth Reports for Their Video Ads Los Angeles, CA, February 7, 2023 – MatchCraft, a leading provider of digital advertising solutions, is proud to announce the launch of its newest feature, YouTube Video Ads.

Paid Search Agency 98

Paid Search Agency Youtube Advertising Agencies Ads 98

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match.

Advertising Agencies 116

Advertising Agencies Brand Identity Branding Marketing & Strategy 116

seo.co

SEPTEMBER 25, 2023

It’s a good time to be an SEO agency. That’s where good SEO agencies come in. Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Starting a generic “SEO agency” is a bad idea, in part because competition is stiff. Choose a niche.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Bionic

JULY 27, 2023

You need data to make the best media buying decisions. You need data to optimize your advertising performance. Bionic helps you to gain a competitive advantage through proprietary data. Every advertising program. … 🤬 This is one of the main reasons why many agencies still use Excel today. Every currency.

Media Plans 78

Media Plans Paid Search Agency Advertising Agencies Media 78

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. Whether you’re looking to make the right hire or switch careers, it’s helpful to know what you need to thrive in each specialty. “Aren’t writers just writers?” My colleague wasn’t convinced.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. To effectively decide which option is best for you, managed service or self-serve, it’s first important to understand the differences between the two.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

SEPTEMBER 30, 2022

They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Dig deeper: Best Buy rolls out Best Buy Ads.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Tools Media 108

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. Whether you’re looking for a long- or short-term partner, hiring an agency is a big investment.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Choozle

APRIL 18, 2023

Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion by 2026.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.”

Advertising Agencies 121

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 121

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

Launch Marketing

AUGUST 23, 2023

The five questions below will delve into the findings discovered from our chat and help B2B executives attract the right VP of Marketing candidate for their organization. An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Stevens & Tate

APRIL 23, 2021

Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency. Here are five benefits to hiring a full-service advertising agency.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 111

SocialPilot

FEBRUARY 29, 2024

Businesses turn to social media management services to leverage the expertise of professionals to help create effective social media strategies and navigate the complexities. We will help you navigate the murky waters of social media management pricing models. But fear not, this guide has the answers you seek. Phew, that’s a lot.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Third party advertising opt-outs are through prescribed links and need to be ‘controlled’ by the Business.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

QuanticMind

OCTOBER 17, 2023

Given the increase in digital advertising investment from financial institutions (FIs), it’s more critical than ever for advertisers working for FIs to understand and adhere to these regulations. This piece will break down what the ruling means, how it’s changed the advertising landscape, and how marketers can adapt.

Advertising Agencies 52

Advertising Agencies Rules Advertisements Advertising 52

QuanticMind

JULY 13, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. From key dates to plan for, to how to make the most of your data, to setting up your measurement and reporting systems, this helpful resource covers everything advertisers need to ensure a happy Q4. Welcome to Scout!

Copyright 52

Copyright Paid Search Agency Marketing AI Advertising Agencies 52

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. When you pin, it’s a best practice to include a link back to the source. Tip: previously it was a best practice to add hashtags on Pinterest, however doing so is no longer needed.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Martech

FEBRUARY 7, 2024

Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech. Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. I ended up starting my own marketing agency, primarily focused on digital marketing.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 104

Martech

JANUARY 9, 2024

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Treat them as partners. Keep things simple.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

SocialPilot

FEBRUARY 5, 2024

Here, you can learn the best time to post on Twitter for the highest campaign reach. Repurposing influencer content for paid advertisement is a common marketing activity on Twitter. To make this process easy, SocialPilot has a foolproof plan to help you find the right social media influencers for your brand.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Only B2B

JUNE 6, 2023

In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact. Share valuable insights, industry trends, and best practices to showcase your expertise. This positions your business as an authority and drives engagement with your target audience.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62