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The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. About the Author Bob Hoffman is the author of several best-selling books about advertising. Bob was the CEO of two independent agencies and the U.S.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Consider the following criteria to set your business up for success.

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Elite Plastic Surgery PPC Agency | Amplify Visibility

Go Beyond SEO

That’s where Amplify Visibility , the elite Plastic Surgery PPC Agency , comes in. Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry. What sets Amplify Visibility apart from other agencies is their unique approach.

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? As a content marketer, you can use the same recipe for success to create content that makes an impact.

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How to Bring Your Brand Marketing In-House After Working with an Ad Agency

Marketing Insider Group

You’ve been using an ad agency for years. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Paying an agency to handle brand marketing and advertising can be expensive. Having to notify an agency and figure out how to pivot can take days.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

This isn’t just about throwing content into the digital universe and hoping for the best. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. It is advertising for the modern internet. Why Sharethrough?

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. For clients, these are characteristics you may want to look for when bringing in a new agency or consultant.