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How to Train Your Media Planning AI (The Right Way)

Bionic

However, as recent AI failures with Google Bard and Microsoft Bing warn, you need to take great care in creating your AI. One of the main challenges of media planning is choosing the best media placements from among a virtually infinite set of advertising options. It’s clear AI can give you a competitive advantage.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? This leads us neatly on to… Why is Google Analytics essential to SEO?

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The beginner’s guide to analysing and optimising display advertising

Bannerflow

Analysing and optimising display advertising is a key strategy for digital marketers. Learn what you need to know to successfully analyse and optimise your display campaigns, as we answer the following questions: Why optimise display advertising before publishing? How do you measure display advertising? What is a good CTR?

Display 75
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Perfect your Post-Click Experience to Boost ROI

Adobe Experience Cloud Blog

(To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.) The closer the ad matches the page and terms of the offer, the greater chance of conversion,” says Finge, CEO of ConversionLab , a conversion rate optimization agency. So, what qualifies as a good click?

ROI 134
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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

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Digital Marketing Trends for 2023

Spiralytics

Short Videos Will Gain More Traction Over Static Posts Meta and Instagram have reels, YouTube prioritizes YouTube Shorts , and Google gives video content more weight in its search results. With IoT, marketers can access simplified sales data, analyze consumer information, and increase advertising effectiveness, among other things.

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How to Define Social ROI for B2B marketing

Valasys

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. agencies, vendors & several other resources. likes, shares & comments.

ROI 56