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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. Generic mass leads are non-real for driving results.

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Is B2B Marketing Ready for Programmatic Advertising?

Inbox Insight

By 2019, programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising ( martechcube ). However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Why is this?

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#10 Best Practices for Effective Lead Nurturing

Valasys

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. These days, marketers use data analytics tools to measure the success of every marketing effort. So, What Is Buyer Intent? Customer Touch Points.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. These days, marketers use data analytics tools to measure the success of every marketing effort. So, What Is Buyer Intent? Customer Touch Points.

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Top Marketing Conferences in 2018

Brandpoint

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Why attend: For B2B and B2C marketers focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support. population).