Digital B2B Marketing

OCTOBER 15, 2013

Start incorporating content into your advertising. With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. Social Advertising. LinkedIn Sponsored Updates. After all, content tells your story better than any creative execution can, right? Print Advertorials.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

MAY 1, 2012

Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

FEBRUARY 13, 2012

Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. With initiative, these margins could have gone to advertisers, agencies or publishers instead. Advertising inventory is moving.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

APRIL 20, 2016

2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. But how do these solutions actually target ads to specific companies? IP Targeting.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

DECEMBER 1, 2011

Unfortunately for HostGator, I already chose a hosting provider, and now, I’m tired of HostGator’s advertising and their alligator mascot. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Unfortunately for HostGator, I already chose a hosting provider, and now, I’m tired of HostGator’s advertising and their alligator mascot. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. Like pages from others in your industry, follow on Twitter or join at least five groups on LinkedIn. Yet this is exactly what social media marketers do every day.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

MAY 25, 2011

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. A large budget is still an advantage, but it is an advantage that can be overcome.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

JULY 1, 2013

Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. This looks like the most compelling social advertising offering yet for B2B marketers. Up until now, advertising on LinkedIn was just advertising.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JULY 19, 2012

Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. Find the Advertising Link Where is the link to advertising info on their site? Sites with advertising info buried in the footer are almost always focused on their audience instead of advertising.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Far more notable: Twitter, despite being by far the newest and least traditional (more on that in a minute) of the three advertising platforms they compared, delivers ROI that’s just 9% below average. The analyst’s conclusion?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 17, 2011

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. This is coming as the industry finally embraces an attempt at self-regulation, behind the Digital Advertising Alliance and supported by the DMA and IAB. Likewise, networks come and go like flies.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

JUNE 18, 2014

According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

FEBRUARY 16, 2015

You are one of many marketers, and if this is one of your first ventures into advertising, you are likely one of the smaller and lesser-known ones. Toby highlighted the tendency many marketers have to run small pilots with a large number of companies and then conclude advertising won’t work. Photo Credit: Melissakis, H.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. Yet – advertising was rarely a fit for many B2Bs. B2B marketing thought leaders champion social media.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 15, 2011

Online Behavioral Advertising The online advertising industry’s inability to self-regulate to date, combined with profiling practices that are not well understood or disclosed, have brought the focus of regulators and technology solutions from browser companies. What other marketing activities belong on the list?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

APRIL 7, 2011

No other metric is (1) common across all advertisers and publishers and (2) accessible by publishers. Until an alternative performance metric can broadly be measured by those selling advertising space, click rates will remain a fixture. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 31, 2011

In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Replacing 30,000 visitors a month through increased search and advertising spend will cost approximately $2.5 ACME sends three emails a month to a database of 50,000 people. Web Traffic.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 27, 2011

This is where marketers already are trying to humanize their brands (beyond just adding pictures of pretty people to advertisements). Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 4, 2011

Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. With list management practices like this at Ziff, and possibly many other B2B list providers, it is no wonder marketers say the effectiveness of B2B email list rentals is decreasing.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 1, 2011

Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming. This framework is simple to apply for online advertising programs.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100