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Digital B2B Marketing

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No, Content Will Not Kill Advertising

Digital B2B Marketing

Advertising is dead (again). Advertising isn’t dead. Here are a few of the impressions made across the advertising, marketing and sales spectrum. The Advertising Experience. Advertising can deliver a high level message. Compared to advertising, content can make a big impression. Not so fast.

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CRM Retargeting: The Shiny New Advertising Tactic?

Digital B2B Marketing

One of the emerging trends in online advertising promises to make this possible. How It Works You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web. Advertising is targeted to individual people and may appear on a broad range of sites.

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B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. For many B2B advertisers it will be a closer to a 100x improvement.

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What Really Happens When Influence Increases?

Digital B2B Marketing

Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. You use advertising, content marketing, PR, and the influencer programs Klout wants to sell, to change perceptions and purchasing behavior. If 50 GRPs a month is working well, 500 GRPs won’t work 10x as well.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. With this has come a new wave of quality control issues for online advertisers.

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Three Reasons Advertising Isn’t the B2B Branding Answer

Digital B2B Marketing

The Problem: Advertising will not create this brand. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value. They have not worked with you yet, they have not used your product. It puts your company on the short list. Not in B2B.

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4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

Write an article about how social media is killing advertising! Advertising is Dead. It worked 20 years ago (maybe when you were still one of the one-in-five living marketers), that doesn’t mean it will work now. What, it’s changing? Quick, call it dead! SEO is Dead. Television is Dead. Magazines are Dead.