Digital B2B Marketing

JULY 12, 2012

An efficient and well targeted online advertising program often means the difference between merely average and outstanding results. These limitations mean B2B marketers need to get creative in order to identify and evaluate new online advertising opportunities.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

OCTOBER 31, 2012

Write an article about how social media is killing advertising! Advertising is Dead. Everyone else is creating infographics, so the folks at Confused.com, purveyors of discount car insurance, apparently decided an infographic about social media zombies would help them sell more car insurance. What, it’s changing?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Social Media 100

Digital B2B Marketing

AUGUST 30, 2011

To differentiate audience perception from logos and names (often referred to as brand elements) or branding (often referring to traditional advertising), we will refer to these behavior-changing perceptions as your Woozle. Your woozle was once created in a relatively controlled environment of advertising, marketing and sales.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JUNE 14, 2011

Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. [No No Disclaimer Needed: I buy advertising through Bizo, which means I pay them, they don't pay me, although they probably bought me lunch once]. 38% work in the marketing and advertising industry.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

OCTOBER 16, 2012

This is why context is so important in advertising that asks you to take an action, from making a call in response to a DRTV ad to clicking on a banner to scanning a QR code. Friction is resistance to that movement. The bigger that movement or change is, the harder your marketing needs to work to overcome resistance to change.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

JULY 16, 2012

Social media can benefit many businesses, but so can your sales team, advertising, product, customer service or supply chain management. Could social media help his business in the next three years? Social media will not be the key determinate of success or failure for most businesses over the next three years. It isn’t likely.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

MAY 24, 2012

Your website is your home and it leaves a far stronger impression on prospects that take the time to research your company or offerings than your advertising campaign will. Help, don’t sell, in these situations. Before building your inbound or outbound campaigns, make sure your website gives the right impression.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B Thought Leadership B2B 100

Digital B2B Marketing

FEBRUARY 16, 2015

million in revenue from a $15,000 lead generation program and another that expected to use content created for help desk administrators in a program to increase visibility with VPs and CIOs. You are one of many marketers, and if this is one of your first ventures into advertising, you are likely one of the smaller and lesser-known ones.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. The most common pricing model for online banner advertising. Online Advertising Technology Acronyms BT : Behavioral Targeting. The advertiser’s ad server. CPN : Cost per Name.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

NOVEMBER 7, 2013

Clients of the marketers are also included in some cases to help show these at least appear to be legitimate and serious businesses. Yesler is a B2B marketing agency from @Projectline that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. Reachforce. 117 favorites per day. .

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 19, 2013

If someone is on a surfing site, getting them to watch a video about help desk management software is a huge ask. Demand Generation Media banners Demandbase dsp online advertising RTB' Engaging requires the audience to shift their focus to you and context (i.e. If so, I’d love to hear more about it, please get in touch with me.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

MARCH 4, 2014

The article has about 75,000 views in less than a day and is a pitch to buy books or training (for as much as $299) to help you land that job. But do it with helpful, not hard selling, content. LinkedIn will sell companies the advertising space surrounding content published by their employees. The comments aren’t friendly.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JUNE 26, 2013

outside of high cost advertising campaigns, events or other traditional marketing activities. Engagement in long-term, welcome track and event followup programs helps you to identify where a prospect is in their buying process.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

MARCH 27, 2011

How many only help others after weighing the benefit to themselves? This is where marketers already are trying to humanize their brands (beyond just adding pictures of pretty people to advertisements). Likely, not many (or you need some better friends).

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 1, 2011

Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming. It helps avoid the mistake of chasing volume from lower quality sources.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100