Liveintent

JUNE 23, 2021

Multicultural marketing helps build longer and stronger relationships with audiences. ” Having diverse leadership and creating an environment that feels inclusive and encourages people to express their perspectives can help marketers avoid mistakes with multicultural marketing, Bourelly said. Publishers have a big role to play.

Advertisements 121

Advertisements Advertising Newsletter Thought Leadership 121

33Across

DECEMBER 14, 2022

The post 33Across Announces Strategic Partnership With NextRoll to Help Advertisers Launch and Measure Retargeting in Cookieless Environments at Scale appeared first on 33Across. NextRoll executed an initial proof of concept with 33Across’ Lexicon in July 2022 for a select portion of retargeting campaigns.

Advertisements 62

Advertisements Advertising Paid Search Agency Campaigns 62

readwrite

FEBRUARY 8, 2019

The post Local Advertising Is the Best-Kept Secret, and Tech Can Help appeared first on ReadWrite. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one. When it comes down to it, that might be […].

Advertisements 102

Advertisements Advertising Broadcasting Best Practices 102

Albert

OCTOBER 29, 2019

State of In-Housing Today Thinking about taking your advertising and marketing in-house? The post Moving Digital Advertising In-House? AI Can Help appeared first on Albert. You aren’t alone. Brands are increasingly turning in-house.

Advertisements 49

Advertisements Advertising Branding Brand Identity 49

Digilant

JANUARY 28, 2021

Targeted digital advertising campaign focused on specific goals help brands reach shoppers at home. As consumers continue to gravitate to ecommerce for groceries and limit trips to retail stores, CPG companies will need to shift more of their advertising dollars to digital from traditional. By Elizabeth Crawfod.

Advertisements 52

Advertisements Advertising Campaigns Branding 52

Hubspot

JANUARY 28, 2019

It was a protest against Gillette’s latest advertisement -- one that confronts toxic masculinity. Brands that craft controversial advertisements like Gillette’s, however, expect this type of response, at least from some people. What Is Controversial Advertising? Controversial advertising doesn’t aim to polarize an audience.

Advertisements 75

Advertisements Advertising Examples Branding 75

readwrite

FEBRUARY 8, 2019

For a variety of businesses, local advertising is one of the most effective ways to get customers into a store. However, before sinking your entire advertising budget into ads at every bus stop around town, make sure you’re getting the most for your money. Local advertising is often thought of as low-tech, but that needn’t be the case.

Advertisements 52

Advertisements Advertising Best Practices Broadcasting 52

readwrite

FEBRUARY 8, 2019

For a variety of businesses, local advertising is one of the most effective ways to get customers into a store. However, before sinking your entire advertising budget into ads at every bus stop around town, make sure you’re getting the most for your money. Local advertising is often thought of as low-tech, but that needn’t be the case.

Advertisements 52

Advertisements Advertising Best Practices Broadcasting 52

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Worried that this change signals the end of effective advertising for your company? Fold contextual advertising into your mix.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

NuSpark Consulting

AUGUST 8, 2023

In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. It is a must-read if you are in business, sales, or advertising.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Marketing Insider Group

SEPTEMBER 20, 2023

Quick Takeaways: There are many types of AI helping marketers scale and enhance traditional strategies. Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Optimized Advertising Every marketing dollar counts.

Paid Search Agency 290

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 290

Martech

APRIL 9, 2024

What’s next in first-party advertising? These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Let’s take a look at how these innovations will help your advertising efforts. Open the report What is first-party data advertising?

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Paid Search Agency Features Personalization Ads 100

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? Quick Takeaways Performance marketing is a results-driven approach where advertisers pay for specific actions, ensuring budgets align with tangible outcomes. In 2021, digital advertisers spent $ 455.3 Then the internet came along and changed the game.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Hubspot

FEBRUARY 21, 2017

Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? The team at Unified created an infographic examining the top data challenges facing social advertisers today, and exploring the ways marketers can start leveraging data more effectively this year.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Here’s a playbook to help your company succeed when marketing on a local scale. Budget friendliness: Local advertising is often more accessible for small businesses.

Advertisements 104

Advertisements Advertising Allocation Planning 104

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As Mastercard making team green.

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Advertising Agencies Paid Search Agency Work Management Marketing Management 100

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” Why we care. billion by 2027.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

illumin

APRIL 11, 2024

Offering solutions to leverage creator content beyond the confines of social media, illumin will help you leverage your creator content programmatically. With illumin and Spaceback , the possibilities are endless, and the journey toward redefining advertising norms has only just begun. and then generate an ad tag. Follow @illuminHQ

Barriers 127

Barriers Branding Brand Identity Content 127

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Why we care. Dig deeper: Why we care about retail media networks Data.

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Advertising Agencies Media Verticals Paid Search Agency 110

Go Beyond SEO

MARCH 20, 2024

Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry. With their expertise and experience, they can amplify the visibility of your clinic and help you reach your target audience effectively. They specialize in PPC advertising for the plastic surgery industry.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Go Beyond SEO

MARCH 13, 2024

In this section, we will explore the social media strategies and techniques that can help you effectively utilize social media to enhance your brand as a manufacturer. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Branding Brand Identity 78

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Advertisers were also asked about personalization. Other findings. Personalization.

Marketing AI 115

Marketing AI Media Paid Search Agency Privacy 115

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control advertising is a proven strategy that works. These will help you get more customers and grow. Key Takeaways: PPC Pest Control advertising can help you attract more customers to your business. Seeking the help of Pest Control PPC Experts can ensure the success and effectiveness of your PPC campaigns.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Martech

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. If you are an English-speaking advertiser in the U.S. Automatically created assets (ACAs) are a campaign-level setting that advertisers can opt into. Why we care. ACAs explained. How it works.

Marketing AI 108

Marketing AI Google Generation Landing Pages 108

Go Beyond SEO

APRIL 23, 2024

In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

readwrite

FEBRUARY 24, 2012

That is, if only Facebook could figure out travel advertising, or Best Western could figure out social media. But study after study has shown people don’t mind advertising as much when they’re being pitched something they actually need. The post How Facebook Can Help Advertisers (and Itself) appeared first on ReadWrite.

Facebook 40

Facebook Advertisements Advertising Landing Pages 40

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Tactics 104

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Go Beyond SEO

MARCH 12, 2024

Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. PPC for Manufacturers Key Takeaways: PPC advertising is a powerful tool for manufacturers to boost sales and ROI. PPC increases the visibility of your products and services, helping you generate qualified leads.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? It can reposition the dogs into different poses and create assets that can be used in any PEDIGREE advertisement. Customers can use Google Cloud’s gen AI tools with WPP’s proprietary marketing and advertising data to create brand- and product-specific content.

Classified Ads 98

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 98

QuanticMind

OCTOBER 10, 2019

Folks, winter is coming and I know it’s a scarily busy time for all marketers. The aim of this article is to provide a source…

Advertisements 40

Advertisements Advertising Business Marketing 40

illumin

MARCH 21, 2024

Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics. For instance, brands cannot advertise alcohol to minors and can face steep consequences if they do – even accidentally. Considering the full context of keywords helps marketers avoid unwanted pitfalls and keep their campaigns on track.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Data redaction. Excluding Google signals from reports and explorations. Why we care. Get MarTech!

Features 119

Features Marketing Analytics Tools Google Demographics 119

Valasys

APRIL 22, 2024

This evolution in viewer habits is creating exciting opportunities for businesses looking to advertise. Yes, it’s a great way to communicate with your potential audience with the help of these innovative platforms. This targeted approach is part of what makes connected TV advertising strategies so effective.

Television marketing 40

Television marketing Business Click Rate Customer Satisfaction 40