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The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 The 360i team showcases industry research and reviews cool new technologies that marketers can use in their programs.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google. This is your total Sales and Marketing cost. GA: Google Analytics. B2B: Business-to-Business.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates. Step 2 – Setting SMART Goals and Clear KPIs Below is a list of the most common content marketing goals and KPIs for SaaS companies – we advise choosing one goal only.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics. 6) Blogging.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

If you can’t, just Google whatever niche you’re in, and see what companies pop up. All I have to do is key in their website URL into SimilarWeb, and check out the results…. Input your competitors’ URLs into SimilarWeb , and see what insights you can glean. Grow market share. Enter new markets. Okay, it’s your turn!

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

If you can’t, just Google whatever niche you’re in, and see what companies pop up. All I have to do is key in their website URL into SimilarWeb, and check out the results…. Input your competitors’ URLs into SimilarWeb , and see what insights you can glean. Grow market share. Enter new markets. Okay, it’s your turn!