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eMarketer: Programmatic Advertising Trends Q4 2023

33Across

eMarketer reports on the top programmatic advertising trends of 2023. The post eMarketer: Programmatic Advertising Trends Q4 2023 appeared first on 33Across. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to.

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eMarketer: Ad Measurement Trends H2 2023

33Across

eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The post eMarketer: Ad Measurement Trends H2 2023 appeared first on 33Across. The report highlights.

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Meta advertising trends and priorities for 2024

illumin

Understanding Meta advertising trends is essential for marketers. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. per user, per hour by 2025.

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Programmatic advertising trends to watch in 2024

illumin

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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TV advertising: 6 key trends to watch in 2024

Martech

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No.