Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. Think about how much more Facebook knows about you than does Google.

Paid Content 133

Paid Content Doubleclick Facebook Google 133

Bionic

JUNE 10, 2022

The latest version of Bionic solves all these problems by displaying the placement details in a modal dialog on top of the media plan. The result is blazing fast display time, about 0.5 Also, since the details display in a modal screen, you never lose your place in your media plan. Faster Google Campaign Manager Exports.

Media Plans 52

Media Plans Media Doubleclick Work Management 52

Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. Think about how much more Facebook knows about you than does Google.

Paid Content 98

Paid Content Doubleclick Facebook Google 98

DAGMAR Marketing

NOVEMBER 20, 2023

When these Google Analytics audiences are linked to Google Ads (or other Google Marketing Platform tools) you can display ads in cross-device remarketing campaigns to users who consent to personalized ads. Demographics and Interests Reports: Extra information from DoubleClick cookie web activity and Device Advertising IDs is collected.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% 10 Shocking But True Display Advertising Stats. 10 Shocking But True Display Advertising Stats. So here they are.

Stats 28

Stats Display Banner Ads Advertisements 28

NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Online Display. Doubleclick. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Marketing Insider Group

AUGUST 10, 2015

The next place we can look for budget is from the opportunity costs of under-performing digital assets (ie: advertising). We know customers are tuning out advertising. $1 The average click-through rate of display ads is 0.1% ( DoubleClick ). Don’t believe it? Approach Flushed Teams with a Partnership Opportunity.

Doubleclick 100

Doubleclick Content Marketing Banner Ads Planning 100

KEO Marketing

MARCH 16, 2016

For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016.

Paid Search Agency 48

Paid Search Agency Doubleclick Ads Google 48

readwrite

APRIL 4, 2007

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. The service will let advertisers see information about what competitors bid for particular ads, in the same way that eBay shows visitors past bids. The Other Major Advertising Exchange.

Doubleclick 40

Doubleclick Advertising Agencies Advertisements Advertising 40

Contently

OCTOBER 6, 2016

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. He thinks a change in the way publishers approach advertising technology is long overdue.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

QuanticMind

OCTOBER 2, 2018

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns.

PPC 40

PPC Google Ads Automation 40

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Hubspot

JUNE 9, 2017

Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. They’re what Google calls “high-density displays,” and they can make it even longer for users to get to the content they came to a site to see. The Criteria for "Bad Ads".

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Hubspot

APRIL 5, 2018

Want to get yourself some free advertising on Google ? DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. 17 Helpful Google Marketing Tools for Business. Google My Business. Google Trends.

Google 78

Google Adsense Tools Doubleclick 78

NuSpark Consulting

APRIL 13, 2012

A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Digital Audience Research. Now, back to the typewriter. .

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

readwrite

JULY 4, 2011

The subtler, yet more interesting story about HTML5 is that it has incredible potential to make advertising both rich and scalable, especially as publishers and advertisers grapple with the requirement to serve slick creative to all devices. Why is this story particularly exciting right now?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. After all, Marin has repeatedly shaken up its products, including social, display and search.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Circle Studio

MAY 31, 2018

HotJar, Crazyegg), and advertising-related cookies (e.g. Google/DoubleClick, Bing). Add an SSL certificate to your website – An SSL certificate will add a level of security to your site, keeping data secure between servers, plus it will display your site as “secure” beside the URL, building user trust. financial services)?

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

readwrite

SEPTEMBER 7, 2011

The largest portion of Facebook’s revenue is believed to come from advertising, indicating the company has created a dynamic niche for itself on the Web that advertisers are beginning to flock to en masse. Yahoo still does decent overall numbers with display ads, but its slice of the pie declined from 14.4%

Facebook 40

Facebook Doubleclick Skype Mobile Advertising 40

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

readwrite

APRIL 7, 2008

Though pay-per-click text ads remain Google’s (and thus the online ad industry’s) bread and butter, there has been a lot of movement around online display advertising over the past year, an area which Yahoo! Since the beginning of 2007, Microsoft bought aQuantive for $6 billion, Google acquired DoubleClick for $3.1

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Doubleclick 40

chiefmartech

NOVEMBER 21, 2016

However, according to a 2016 IAB Video Upfronts study on advertisers and agencies, 42% of digital marketers have trouble measuring and proving the ROI of their video campaigns. DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. Why is that the case?

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

Content Standard

SEPTEMBER 16, 2015

Now that marketers can pay for admittance into the upper echelon of publications, the use of native advertising is growing. According to the same ANA research , “Native advertising is an advertising method in which the advertiser attempts to gain attention by providing messaging in the context of the user’s experience.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Your customers seek answers to their questions.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Content Standard

AUGUST 27, 2015

Interrupt advertising is dying. According to Doubleclick , display advertising click-through rates are 0.06 Communicate the “Why” Forget about the “what” and “how” for now. When you are selling the big idea, make sure you communicate the “why.”

Storytelling 40

Storytelling Ad Building Brand Identity Branding 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Companies 40

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

readwrite

JULY 5, 2011

A new mobile app platform called WiO is set to revolutionize the TV watching experience by allowing customers to immediately get information about the products and services they see advertised on screen, both in TV commercials and within the shows themselves. How the WiO-Enabled TV Commercials Work. Competition in the New TV Landscape.

Paid Search Agency 40

Paid Search Agency Mobile Advertising Ads Doubleclick 40

EMagine B2B Blog

DECEMBER 3, 2018

Unfortunately, Google continued to display fewer and fewer organic results as well as links to websites. Also, Google will now display the mobile versions of pages in search results and Google cached pages, making speed and performance critical to webmasters and marketers. Mobile-First Indexing Makes Its Debut. June 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Unfortunately, Google continued to display fewer and fewer organic results as well as links to websites. Also, Google will now display the mobile versions of pages in search results and Google cached pages, making speed and performance critical to webmasters and marketers. Mobile-First Indexing Makes Its Debut. June 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. You might think it is good personalization by displaying the consumers account number or her home address within the content. Sponsored by Doubleclick. Display Advertising. Display Advertising. More Categories.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Hubspot

NOVEMBER 30, 2011

but now your dashboard will also display overall channel performance, engagement, and how people find and view your videos. Charts can display with data points in daily, weekly, or monthly increments, and it also lets you compare two metrics on one chart. You can even toggle between the Line Chart view and Map view on most reports.

Youtube 28

Youtube Analytics Doubleclick Adsense 28

Inbox Insight

DECEMBER 18, 2018

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Do you know your DCO from your DMP?

Cost per Acquisition 49

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 49