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Webbiquity
DECEMBER 1, 2010
The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Bebo.
Webbiquity
JUNE 15, 2010
It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.
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Webbiquity
FEBRUARY 10, 2010
Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Growing existing customer business requires ongoing communication. Share this on del.icio.us.
Webbiquity
DECEMBER 21, 2010
In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Third-party validation has always been more valuable than advertising or other types of self-promotion. promote events, meet up at trade shows).
Webbiquity
MARCH 29, 2010
Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. In terms of advertising, social media is much like other, more traditional online mediums. Physical networking at such events is still important. Share this on del.icio.us. Post this on Diigo. Tweet This!
Online Marketing Institute
DECEMBER 23, 2010
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WebMarketCentral
JULY 30, 2009
John Wanamaker 's observation that " “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” is still (largely) true. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. RONI: missed opportunity, quite possibly for multiple, ongoing sales.
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