What is Webbiquity? How to Be Everywhere Online
JANUARY 12, 2010
If SEO is about getting your website onto page one of Google, WPO is about owning that page. For example, Jill Konrath is webbiqitous for the phrase “selling to big companies, holding all 10 spots on the front page of Google for that phrase. Ardath Albee is almost as dominant for her unique phrase, “marketing interactions, placing in 7 of the top 12 spots on Google, including the top four. And if you Google “sales management thought leader in quotes, six of the top ten spots belong to the same sales leadership guru. Digg this!
Ten Use Cases for Content Curation in Marketing
Marketing to Business Executives Blog
JANUARY 19, 2011
Identify user-generated content that supports the objective of a web page (e.g., Build advertising or sponsorship revenue. Draw eyeballs of customers in order to sell advertising or sponsorships to companies that serve those customers. Share this: Email Print Share Digg Facebook Reddit StumbleUpon Possibly related posts: (automatically generated) Digital Curation Or Horder Syndrome? But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Demonstrate thought leadership. Cultivate a community.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Users can share and watch videos from a variety of online videos sources for free. for $1.65
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
Bit.ly - Bit.ly is a free URL shortening service that provides statistics for the links users share online. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Boxee - Boxee is a social video application that allows users to watch online videos on their TVs and computers.
Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
AUGUST 16, 2011
There are many more social networks outside of the “Big Three, so for some companies it might make sense to look into targeting up-and-coming networks such as Google+ (although it is limited until Google releases Business Profiles ) or, if you were a restaurant, to look into Foursquare marketing. minutes Digg 4.1 minutes Empire Avenue 25.1 minutes YouTube 17.8
Best Business Blogging Tips of 2009, Part 2
FEBRUARY 23, 2010
How do blogging and other “real time activities like social media posting affect Google search results? Defining an outstanding corporate blog as “one that accomplishes the clearly articulated goals of the organization, Chris Baggott provides five examples, including Carhartt’s Tough Jobs blog (focused on user-generated content) and the Alerding Castor blog, targeted at attracting high-value clients. Digg this! How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Post this on Diigo.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. Google’s Next Big Thing , April 24, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Google. Digg this! Post on Google Buzz.
NOVEMBER 28, 2007
Subscribe to our podcast « Brightcove player changes force users to review use before Dec 17 Is technology too fast or are we too slow? While the numbers for social networking are mind boggling, an estimated 60 million users on Facebook alone, the perplexing issue for marketers that have must justify their spending is what is the impact to the company, will it grow sales, brand, influence? What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him.
100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. Laurent Francois There'll be more & more Social Media and content strategies at the hyper-local level; citizen consumers interested in their neighborhood are already keen to ask Google what they've seen in their preferred shop or street. They will start creating remarkable content that spreads via social media, draws in links from other content creators, and ranks in Google's search engine.
Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Well, in most cases their users don’t think so and the perception matters.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Google (116).