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| | GROW - PRACTICAL MARKETING SOLUTIONS
NOVEMBER 9, 2010 Is the Internet destroying your culture … or creating it?
But what happens to this concept when all art, music, and literature is globally-dispersed, user-generated, open-source, multi-platform and available on demand? Will the rich customs and culture of a place like France or Japan be made less relevant to the next generations by a digitizing, globalizing world? Are you creating your own user-defined web culture? Digg this!
| | BUZZ MARKETING FOR TECHNOLOGY
SEPTEMBER 8, 2010 B2B Marketing needs a stronger Why
Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. Digg this! Last year I wrote about how the balance of content has shifted. Enter Simon Sinek.
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| | WEBBIQUITY
JANUARY 12, 2010 What is Webbiquity? How to Be Everywhere Online
If SEO is about getting your website onto page one of Google, WPO is about owning that page. For example, Jill Konrath is webbiqitous for the phrase “selling to big companies, holding all 10 spots on the front page of Google for that phrase. Ardath Albee is almost as dominant for her unique phrase, “marketing interactions, placing in 7 of the top 12 spots on Google, including the top four. And if you Google “sales management thought leader in quotes, six of the top ten spots belong to the same sales leadership guru. Digg this!
| | MARKETING TO BUSINESS EXECUTIVES BLOG
JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing
Identify user-generated content that supports the objective of a web page (e.g., Build advertising or sponsorship revenue. Draw eyeballs of customers in order to sell advertising or sponsorships to companies that serve those customers. Share this: Email Print Share Digg Facebook Reddit StumbleUpon Possibly related posts: (automatically generated) Digital Curation Or Horder Syndrome? But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Demonstrate thought leadership. Cultivate a community.
| | BUZZ MARKETING FOR TECHNOLOGY
OCTOBER 20, 2010 Facebook’s Like Button adds Life to your Content
Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Digg this! Like it or hate it – the Like button is here to stay. Hello affiliate marketing – I love it!
| | HUBSPOT
JUNE 23, 2010 The Ultimate Glossary: 101 Social Media Marketing Terms Explained
is a free URL shortening service that provides statistics for the links users share online. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Boxee - Boxee is a social video application that allows users to watch online videos on their TVs and computers. Bit.ly - Bit.ly
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HUBSPOT The Ultimate Glossary: 120 Social Media Marketing Terms Explained
| FRIDAY, DECEMBER 30, 2011
Just this year we witnessed the debut of Google
+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users
can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. This is important in the social sphere as the algorithms sites like Facebook and Google
use are critical for developing content-sharing strategies. Bitly - Bitly is a free URL shortening service that provides statistics for the links users
share online. Blip.TV - Blip.TV link] ). MORE >>
B2B MARKETING ZONE POSTS Top 56 B2B Marketing Posts October 2010
| TUESDAY, NOVEMBER 2, 2010
Is social media creating a generation
of cowards? Your PR team was aware of most of these as it often had a hand in generating
those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate
considerable traffic. Study shows Twitter users
are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Google
(116). MORE >>
WEBBIQUITY Best Business Blogging Tips of 2009, Part 2
| TUESDAY, FEBRUARY 23, 2010
How do blogging and other “real time activities like social media posting affect Google
search results? Defining an outstanding corporate blog as “one that accomplishes the clearly articulated goals of the organization, Chris Baggott provides five examples, including Carhartt’s Tough Jobs blog (focused on user
content) and the Alerding Castor blog, targeted at attracting high-value clients. Digg
this! How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Post this on Diigo. MORE >>
WEBBIQUITY 19 New Featured Sources on the B2B Marketing Zone
| MONDAY, JULY 26, 2010
CeeKue ( Promotion Word of Mouth B2C CRM Google
Content Tips ). The End Of Google
Search Is Near , Wednesday, July 7, 2010. Google
’s Next Big Thing , April 24, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising
Media Article ). B2B Sales Lead Generation
using SMM , Monday, July 19, 2010. Ad Your Comment Here ( Barriers User
Ads Article Outreach Product Channel Relationship ). Google
this! Post on Google
Buzz. For those not familiar with it, the B2B Marketing Zone (a.k.a. June 7, 2010. MORE >>
JUNTA 42 100 Social Media & Content Marketing Predictions for 2010
| MONDAY, DECEMBER 14, 2009
Graeme Harrison The best marketers/brands will generate
great ideas, and create well told stories that are told across a variety of media channels. Laurent Francois There'll be more & more Social Media and content strategies at the hyper-local level; citizen consumers interested in their neighborhood are already keen to ask Google
what they've seen in their preferred shop or street. They will start creating remarkable content that spreads via social media, draws in links from other content creators, and ranks in Google
's search engine. MORE >>
- Marketing Edge MARKETING EDGE | WEDNESDAY, NOVEMBER 28, 2007
- Nuggets from Social Media workshops as of late. : Community Group Therapy BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JULY 7, 2008
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