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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Every business wants more customers and leads, but many aren’t sure about the best way to get them. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms.

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Building Product Marketing Icons – Old vs. New

Navigate the Channel

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

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44 Important Marketing Productivity Statistics

Zoominfo

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

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6sense Reaches Milestones for Customer, Company, and Revenue Growth

6sense

Significant platform expansion, increased charitable giving, and new marquee customers underscore year of growth for the company. 6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. No Cold Calls.,

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Marketing in the Age of Disruption

Marketing Insider Group

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. This digital transformation means customers have different relationships with brands. Companies hire marketers to implement strategies that drive marketing value. Their brand message has been about the product.

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Re-Thinking the “Best B2B Advertisement of the 20th Century”

Marketing Craftmanship

In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. To promote the practical value of corporate advertising, the ad’s body copy read: “I don’t know you.

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The Battle for Customer Attention Starts With Company Culture

Marketing Insider Group

Many people believe that marketing is just advertising or selling. But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. Answer customers’ questions, and you may earn the right to tell them more about yourself. And that’s not good.