Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. What is Audio Advertising? The numbers speak volumes.

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Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. Reminder Ads is designed to “ help advertisers build awareness, anticipation, and consideration for upcoming moments.” The Meta-owned company says this comes after a successful test run in partnership with the cable network Starz. Get MarTech! In your inbox.

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illumin

OCTOBER 18, 2023

As the world shifts away from traditional TV and towards streaming, including CTV ads as part of a holistic advertising journey is necessary. Why has CTV taken off the way it has and how can understanding the history of CTV advertising help advertisers predict where it will go next. But how did we get here? What are CTV ads?

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Porch Group Media

FEBRUARY 9, 2023

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. Benefits of CTV Advertising 1. Think of linear ads as the commercials seen on traditional cable channels. It reaches wide audiences and allows for precise targeting.

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Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

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Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. What is CTV Advertising? How Does CTV Advertising Work? What KPIs are Used to Measure CTV Advertising?

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Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. Instead, it’s a fragmented landscape that will influence how advertisers buy TV ads at this year’s Upfronts. More streaming. And those are ad-supported, with ads frequently sold programmatically.

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Digilant

NOVEMBER 8, 2023

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Over four days, individuals across the advertising ecosystem shared valuable insight and dove into thoughtful discussions concerning the industry’s future.

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Martech

FEBRUARY 1, 2022

This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView. The aim is to provide advertisers with the capability to plan an entire streaming campaign with comparable measurement to traditional TV. Today, Roku, Inc.

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Martech

DECEMBER 21, 2021

Taboola currently has a base of 14,000 advertisers that use the AI-driven platform to reach 500 million active users on such premium publishers as NBC News, BBC and El Mundo. which precludes them from accessing a lot of direct advertiser and publisher budgets,” said Shiv Gupta, Managing Partner, U of Digital. Why we care.

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LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Check out the video, and read the full press release for additional details.

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Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Others are great on cable news programs, while they might struggle in the social media world. There are optional and mandatory channels.

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Digilant

JANUARY 3, 2023

Advertisements are a valuable asset in any marketer’s toolbox, allowing consumers to gain knowledge of a brand or product or find solutions to their pain points. An integrated digital advertising strategy connects all advertising channels to ensure consumers are reached but not bothered during their viewing. .

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Digilant

JANUARY 31, 2023

In a world where technology advances quickly and consumer habits change in the blink of an eye, advertisers are often tasked with creating new, exciting, fresh, and successful marketing strategies that remain effective in an ever-changing landscape. CTV advertising is less expensive than traditional TV ads.

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Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. Dig deeper: Brands are betting heavily on CTV advertising. Why we care. Why we care.

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Digilant

AUGUST 30, 2023

million viewers per game, advertisers are wise to use in-game TV ads to reach fans. Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season. After the 2022/23 season saw an average 16.7 Today’s fans are omnichannel viewers.

Advertisements 59

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illumin

FEBRUARY 22, 2024

Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television. What has many customers and advertisers apprehensive about Prime’s addition of ads is that users were given little choice in the matter.

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Leading Results Rambings

MARCH 14, 2019

The world of advertising on screens has changed immensely – and will only continue to change. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. According to eMarketer, 24.9

Cable 74

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Martech

JULY 14, 2022

What this means for advertisers. But the entry of Netflix into the ad-supported streaming world (AVOD) adds a lot of premium inventory for advertisers to bid over. The ad-free nature of Netflix streaming was always a high selling point, same as for premium cable, back when HBO first appeared. Why we care. Processing.Please wait.

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Digilant

FEBRUARY 28, 2023

A recent survey found that 7 in 10 advertisers are negatively impacted by inflation rates and supply chain disruptions, while 49% have reduced or completely paused their advertising budgets. In 2023, it’s safe to say many advertisers will be tasked with doing more with fewer resources.

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

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Digilant

JANUARY 25, 2024

In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys.

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Rain: The Growth Agency

JANUARY 12, 2021

While TV viewership initially increased during the beginning of the pandemic, they leveled off under historic levels at the end of 2020 across cable and broadcast. The post Media Impact Report #22 | Advertising Marketplace Updates appeared first on Rain the Growth Agency.

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ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. Roku ecosystem: Advertising opportunities and challenges.

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Advertising Channels Advertisements Advertising Cost Per Thousand 98

Digilant

FEBRUARY 2, 2024

As these technologies revolutionize consumer behavior, marketers and advertisers must adapt in step. During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. The post 3 Companies Winning the OTT Race With Advertisers appeared first on ReadWrite.

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Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. This experience made me curious about what other kinds of advertisements our team at HubSpot had tested out this year. So I sat down with a few folks on our advertising and editorial teams.

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Paid Content Hubspot Advertisements Advertising 100

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one.

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Paid Content Advertisements Advertising Video Marketing 52

Martech

JANUARY 7, 2022

It creates content recommendations for viewers while offering data and metrics to content creators and advertisers. cable news networks, CNN, Fox News and MSNBC. Read next: 2022 predictions on CTV and cross-channel advertising. Samba TVs analytics capabilities are built into smart TVs and can be mapped to other screens.

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Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. Entertainment is now home entertainment.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Choozle

NOVEMBER 13, 2020

Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption. Optimization.

Advertisements 89

Advertisements Advertising Cost Per Thousand CPM 89

Madison Logic

OCTOBER 18, 2023

As online advertising becomes more difficult due to cookie deprecation and an increase in user privacy laws, most experts expect CTV to grow in popularity as more marketers shift funds to it. One key advantage of CTV lies in the ability to target based on data.

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Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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Paid Search Agency Ads Campaigns Cable 79

ClickZ

AUGUST 6, 2020

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

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Martech

FEBRUARY 6, 2024

Advertisers unfollowing X The numbers appear to back up the sense of a vacuum left by X advertisers. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. In total, the group of 2023 Super Bowl advertisers spent $48.4

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