QuanticMind

AUGUST 16, 2023

One of the main opponents that comes to mind: the dizzying and ceaseless swarm of brand safety threats, including hate speech, misinformation, and disinformation. Round 1: The Feud As advertisers know well, brand safety is no joke: the consequences of your ad running next to the wrong kind of content are pretty terrifying.

Social Media 85

Social Media Advertisements Advertising Brand Identity 85

Search Engine Journal

NOVEMBER 17, 2022

Perfect your social advertising campaigns for a far-reaching and powerful marketing impact. The post 6 Social Advertising Tips For Financial Brands appeared first on Search Engine Journal.

Advertisements 95

Advertisements Advertising Tips Brand Identity 95

Smartyads

MAY 7, 2020

In a competitive world full of big and renowned brands, it is rarely enough to create a valuable product or service in order to attract clients. Moreover, it is often not enough to simply advertise these goods to create lasting relationships with customers. What is the secret to building such.

Advertisements 99

Advertisements Advertising Brand Identity Branding 99

Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Liveintent

APRIL 28, 2021

Growing consumer interest in the market presents a tremendous opportunity for health and wellness brands and signals an increasingly crowded and competitive market. First-party data will be a critical component to driving impactful advertising campaigns in the wake of the third-party cookies’ deprecation. And, pretty awesome.

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

Digilant

AUGUST 16, 2022

Remaining skeptical allows us to put our trust and support into people, products, and brands that best fit our standards. Digital advertising efforts experience the same treatment — consumers judge brands, whether knowingly or not, by the content they surround themselves with. The answer is to prioritize brand safety.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Digilant

JANUARY 31, 2023

In a world where technology advances quickly and consumer habits change in the blink of an eye, advertisers are often tasked with creating new, exciting, fresh, and successful marketing strategies that remain effective in an ever-changing landscape. CTV advertising is less expensive than traditional TV ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

Digilant

AUGUST 16, 2022

Remaining skeptical allows us to put our trust and support into people, products, and brands that best fit our standards. Digital advertising efforts experience the same treatment — consumers judge brands, whether knowingly or not, by the content they surround themselves with. The answer is to prioritize brand safety.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Digilant

JULY 6, 2021

Building a successful brand takes hard work, strategy, and tools to enhance awareness. With the digital landscape continuously evolving, utilizing the power of advertising in this space makes sense. If your brand strategy doesn’t have a digital brand awareness component, you won’t get very far. Be creative.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Search Engine Journal

JUNE 3, 2021

The post Amazon Advertising: New Features & Opportunities for Brands appeared first on Search Engine Journal. A nimble Amazon strategy is essential because of the dynamic changes in ecommerce. Here's what marketers need to know to keep up.

Amazon 64

Amazon Advertisements Advertising Features 64

Digilant

AUGUST 18, 2020

Placing ads in the best place, at the best price, to the best audience is the crux of digital advertising. For brands, programmatic advertising has quickly become one of the most efficient solutions to driving performance without the risk of wasted spend. What is programmatic advertising? The highest bidder wins the ad.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Contently

JANUARY 4, 2017

When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Tell a story about your brand, as long as you tell it well.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Martech Advisor

JANUARY 9, 2020

Couple that with increased ad-blockers and changing ways of content consumption, which has given rise to the new arena of mobile advertisements. Brands in the future can survive when they are present in synergized ways instead of being obstructive. Learn More: Opt In, Opt out – 5 Trends in Mobile Advertising.

Advertisements 73

Advertisements Advertising Mobile Advertising Brand Identity 73

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. They can set their insights early on about what works & what doesn’t.

Advertisements 52

Advertisements Advertising B2B Marketing WOMM 52

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 237

Paid Content Distribution Cost Per Thousand Cost Per Click 237

Marketing Insider Group

OCTOBER 8, 2014

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations that emerged. Native Advertising.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Digilant

JANUARY 28, 2021

Targeted digital advertising campaign focused on specific goals help brands reach shoppers at home. As consumers continue to gravitate to ecommerce for groceries and limit trips to retail stores, CPG companies will need to shift more of their advertising dollars to digital from traditional. By Elizabeth Crawfod.

Advertisements 52

Advertisements Advertising Campaigns Brand Identity 52

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Biznology

MAY 21, 2015

The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits. These are the three pillars of brand equity.

Advertisements 80

Advertisements Advertising Brand Identity Branding 80

Hubspot

JANUARY 28, 2019

It was a protest against Gillette’s latest advertisement -- one that confronts toxic masculinity. Brands that craft controversial advertisements like Gillette’s, however, expect this type of response, at least from some people. What Is Controversial Advertising? The Psychology Behind Controversial Advertising.

Advertisements 75

Advertisements Advertising Examples Brand Identity 75

Smartyads

JULY 7, 2020

The e-commerce advertising market is growing exponentially: it is expected that by 2040, 95% of all shopping will be driven by e-commerce. Sounds impressive, but if we take a look at the more short-termed predictions, it becomes clear that this future is not distant. By 2023 global e-commerce.

Advertisements 89

Advertisements Advertising Brand Identity Branding 89

Biznology

MARCH 14, 2014

The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of emotional branding and advertising. This will definitely enhance the “brand trust” for Samsung, as well. Instead they rely more on “earned media” (i.e.

Advertisements 80

Advertisements Advertising Paid Search Agency Brand Identity 80

NuSpark Consulting

AUGUST 8, 2023

In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Choozle

FEBRUARY 1, 2019

Why learn programmatic advertising. In fact, the Association of National Advertisers found that 35 percent of its marketers expanded their in-house programmatic buying in 2018—more than double of what they reported for the same survey the year before. Why learn programmatic advertising. Choose the right tools. Simple, right?

Advertising Agencies 41

Advertising Agencies Advertisements Advertising Paid Search Agency 41

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads. And here’s a success story!

Barriers 117

Barriers Brand Identity Branding Content 117

Bannersnack

DECEMBER 5, 2018

Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. Everyone knows that emotional marketing is difficult to do right. According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself.

Advertisements 107

Advertisements Advertising Examples Brand Identity 107

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Stevens & Tate

JUNE 13, 2019

The Benefits of Emotional Advertising. Targeting your audience’s emotions through your advertising efforts makes it easier for your audience to connect with your brand on a personal level. Purely informational advertising can be difficult for people to connect with. It makes it easier to increase brand awareness.

Advertisements 41

Advertisements Advertising Buy Brand Identity 41

Digilant

SEPTEMBER 18, 2019

In 2018, an estimated $46 billion was spent on programmatic advertising by all Internet marketers. What is programmatic advertising? Programmatic advertising doesn’t wait for interested Cancun travelers to land where your ad happens to be. So we should start by answering a basic question. Writing campaign-effective KPIs.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Brand Identity 40

Digilant

SEPTEMBER 18, 2019

In 2018, an estimated $46 billion was spent on programmatic advertising by all Internet marketers. What is programmatic advertising? Programmatic advertising doesn’t wait for interested Cancun travelers to land where your ad happens to be. So we should start by answering a basic question. Writing campaign-effective KPIs.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Brand Identity 40

Content Standard

AUGUST 29, 2017

.” While it might be a way of PR trying to make light of a negative situation, especially when bad content is sometimes more memorable than positive or neutral ad campaigns, it can be the start of a larger conversation—is bad content actually somewhat effective in shaping a brand? Negative Brand Association.

Advertisements 46

Advertisements Advertising Brand Identity Branding 46

Digilant

SEPTEMBER 18, 2019

In 2018, an estimated $46 billion was spent on programmatic advertising by all Internet marketers. What is programmatic advertising? Programmatic advertising doesn’t wait for interested Cancun travelers to land where your ad happens to be. So we should start by answering a basic question. Writing campaign-effective KPIs.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Brand Identity 40

Martech

MARCH 27, 2024

The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” Brand safety.

Advertising Agencies 105

Advertising Agencies Planning Mobile Advertising Budget Programs 105

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105