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Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Chris Abraham , Cindy Crescenzo , and Steve Farnsworth join host Shel Holtz to talk about these topics: Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads , then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.”

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How to Use Social Media for Affiliate Marketing

Optinmonster

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. Including gathering the resources you’ll need to get started, assessing your advertising goals and target audience, and optimizing your promotions to fit different social media platforms. And affiliate marketing is no exception.

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Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Market research : in 2005 corporations spent more than $7.3 That doesn’t include marketing, advertising, etc. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws.

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. As independent third-parties, trade publishers are in a unique position to conduct industry research. Not possible.

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

Research shows that companies that added a Twitter sharing button increased Twitter mentions sevenfold.). Start following people, thought leaders, and bloggers in your industry, and provide valuable tweets along the way to entice them to follow you back. Suffering from blogger's block? Conduct a mini focus group.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. Market Research. Market research is a crucial element of the overall marketing strategy. This research method is all about gathering numbers and other hard data. .

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