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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.  As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. As much as 70% of consumer research budgets were spent on these sessions.

Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. The new world of digital marketing requires the kind of research that user experience teams routinely do, but marketers have not always accessed. By Neicole Crepeau, Contributing {grow} Columnist. Socialgraphics helps move your message.

Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Perform competitive and market research.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Crash the Super Bowl with user-generated advertising The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. What should I do? New school: Main Street makes the connections. You bet.

Advocates and Influencers: Differences, Uses, and Red Flags

Marketing Action

This isn’t a passing trend ; people have always trusted their peers more than they ever trusted brand marketing or advertising. An influencer is generally perceived to be “market-smart” in their niche, and is trusted by targeted groups of buyers. (If you’re an influencer, read Daniel Newman’s to be very careful about the brands they associate with.). Focus on quality over quantity.

Brand 20

Marketing Edge

Marketing Edge

What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?&# » Motrin’s Big Pain Edgy advertising can sometimes cut the wrong way. Motrin is finding that out the social media way as mommy bloggers, Twitter Moms, and even a few dads are chiming in regarding an ad about fashionable baby carrying techniques. link] I think it’s pretty goofy of mommy bloggers to get all upset about this. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.

Marketing Edge

Marketing Edge

Subscribe to our podcast « Corporate leaders don’t need to talk, just listen to the conversation I hate when this happens — and love when this happens » BlogWorld highlights the power of community — even when they’re not present The undercurrent at BlogWorld is churned by the sudden absence of noted bloggers and a lack of blogging on the part of some CEOs whose companies depend on bloggers. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Now, that’s the power of social media. Go Mavs.

The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

Research shows that companies that added a Twitter sharing button increased Twitter mentions sevenfold.). 8. Start following people, thought leaders, and bloggers in your industry, and provide valuable tweets along the way to entice them to follow you back. Suffering from blogger's block? Conduct a mini focus group. Choose a simple username. HubSpot ). 2.

Marketing Edge

Marketing Edge

Subscribe to our podcast « Political thinking will help companies better participate in social media Better search rankings and inbound marketing tactics can drive business » Blogging and American Top 40 is it coming to this? I was sitting on this post for the right time, and today’s New York Times article about blogger stress is the perfect trigger. It’s giving stress to bloggers, and why not? The temptation and the envy exist because for every A-list blogger (really, they are more like publishing companies) there are 1,000 others who want to be A-list.

Marketing Edge

Marketing Edge

Another angle is the practice of paying bloggers, which some say is no different than paying ghostwriters of a book. Social media has taken hold in equal numbers because of the need to be a part of a group, the need to connect. that I believe has contributed to the rejection of most forms of advertising, a growing distrust of corporations and a political system viewed as destined to be at odds for the foreseeable future. My position is that most social media participants and active bloggers are there because they reject being attacked, manipulated, and cajoled by marketers.

Marketing Edge

Marketing Edge

Subscribe to our podcast « The Single Best PR Advice for 2009 – Think Like a News Organization When Your Business Bears Its Soul, Keep The Story Going » Doctors’ Grades Help Patients Decide on Healthcare Time 20:53 As more consumers use the web to research their medical needs and choices, the greater the demand for some type of performance metrics in healthcare delivery. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders.

Marketing Edge

Marketing Edge

Subscribe to our podcast « Podcasting and other digital tactics at Deloitte It’s time for a social-media strategy: Ask Greg Verdino » Video growth in B2B and B2C: eMarketer tells how Video on the Internet is seen by 78 percent of male Web users and 66 percent of female Web users, according the research firm eMarketer. It’s not just about pre-roll advertising or viral funnies passed around on by the YouTube crowd. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Also in this podcast, we are holding two giveaways.

Marketing Edge

Marketing Edge

Subscribe to our podcast « Social media is like having babies Owyang, Godin, and Mann on SAP Social Media Webcast – Business Using Social Media » SantaCause social media experiment: Christmas gifts that give twice This week I attended the Society for New Communications Research conference in Boston. Jude Children’s Research Hospital [link] &# –&# Oh Mama Cause I just found a good place to stuff my bag for the big ride. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. See, it’s a gift that gives twice.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » You be the star: advertising & marketing The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Market research: Is it quality vs. quantity? » You be the star: advertising & marketing The latest trend by big name brands and advertising agencies is to make common folk, consumers, the producers and stars of their ad campaigns. What should I do?

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Research. As independent third-parties, trade publishers are in a unique position to conduct industry research. Conversation Aggregation. Not possible.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Classic integration of focus group and social media – happy holidays The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Share on StumbleUpon Tags: Listerine , viral This entry was posted on Saturday, December 22nd, 2007 at 10:02 am and is filed under focus group , new media , social media , user-generated , video. What should I do? Subscribe to our RSS feed

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. You can follow any responses to this entry through the RSS 2.0

RSS 2

Marketing Edge

Marketing Edge

Subscribe to our podcast « Owyang, Godin, and Mann on SAP Social Media Webcast – Business Using Social Media One blogger’s passing proves Twitter is a snapshot at real life » Power to the people – a subtle point for marketers The marketing buzz word in 2007 is community. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Market researchers are the secret winners in the blogosphere The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. The hidden winners in the blogosphere who get a fraction of the fanfare are market researchers. Forrester research shows that 36 percent of travelers look at reviews and of them, 73 percent report the reviews affect their choices. What should I do?

Marketing Edge

Marketing Edge

Subscribe to our podcast « Crash the Super Bowl with user-generated advertising Shel Holtz interview: podcasting and new media » NewComm Forum preview with Jim Ylisela of Ragan Communications Today’s Marketing Edge podcast is a look ahead at the upcoming New Communications Forum , March 7-9 in Las Vegas. As our regular listeners already know, I’m speaking at the forum, along with a whole slew of other great speakers from the world of “new communication.&# I spoke with Jim Ylisela, group publisher for Ragan Communications, co-presenter of the NewComm Forum.

RSS 2

Marketing Edge

Marketing Edge

Apices has the liberty to give the readers what they want and the sensitivity to understand the demands of he advertisers as well. Those advertisers with the patience to provide some of the expertise that the readers require will also build a relationship though this casual format. What should I do? Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Does The How To Business Magazine Format Work? Maruggi is a frequent speaker and conducts workshop sessions on new media. In the Minneapolis/St.

Marketing Edge

Marketing Edge

Subscribe to our podcast « Video platforms for every flavor – try one Classic integration of focus group and social media – happy holidays » Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media Time 16:00 Jeremiah Owyang , senior analyst for Forrester and author of the well-read Web Strategist blog , is our guest on the Marketing Edge. Yes, I’m up now (it’s 3am) and reading and researching. What should I do? He explains it better than I can write about it. Paul food shelter.

Marketing Edge

Marketing Edge

on March 8 at the third annual NewComm Forum, March 7-9 in Las Vegas, sponsored by the Society for New Communications Research and Lawrence Ragan Communications. I am presenting on March 8 at 3:00pm on Interaction and engagement: New media as the key to buyers’ hearts. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media. Want to help out a food shelter?

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. We get some of their wonderful magazines and books.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Replies. You can leave a response , or trackback from your own site.

Marketing Edge

Marketing Edge

those respondents are registered users of a Web service delivering information about technology to decision makers and researchers. Thanks to Matt Lohman, director of market research at KnowledgeStorm; Stacy Malone, VP of interactive media director at Universal McCann; and Doug Kaye, founder of IT Conversations, for being interviewed in today?s What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Decent meaning it has quantity ?

Marketing Edge

Marketing Edge

Pulver, employs interesting networking techniques during his sessions that would do any Rotary member proud. I use the Rotary example because this is an organization tied to both a business networking group that also has a history of giving back to its local community, a critical concept of social media. What should I do? The answer and examples are right under your nose.

Marketing Edge

Marketing Edge

Subscribe to our podcast « One blogger’s passing proves Twitter is a snapshot at real life Video platforms for every flavor – try one » Twitter world’s best opt-in ad server or daily social network? Share on StumbleUpon This entry was posted on Thursday, December 13th, 2007 at 5:54 am and is filed under advertising , blogging , blogs , business marketing , corporate blogs , corporate marketing , interactive marketing , mirco blogging , social media. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.

Marketing Edge

Marketing Edge

Share on StumbleUpon Tags: viral This entry was posted on Monday, August 13th, 2007 at 5:35 pm and is filed under advertising , interactive marketing , marketing , video. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. “Yikes!

Marketing Edge

Marketing Edge

No, the ability to listen to the conversation plays to the corporate desire and history for research. The corporate structure appreciates research of markets, research of competitors, and research of potentially new product demands. Companies need to understand the wealth of information that will increase enormously during the next 2 years and can be analyzed, if corporate executives looks at the blogsphere as a research resource and not just a play thing for MySpacers. What should I do? You can follow any responses to this entry through the RSS 2.0

Marketing Edge

Marketing Edge

Subscribe to our podcast « Leverage the power of audio Intelligence vs. research » Remote Marketing Project Tracking with TeamDirection This is an interview with Brigitte Hayes, vice president of marketing and strategic alliances for TeamDirection. Clients of Provident Partners around the world also use TeamDirection to remotely collaborate on news releases, advertising and video production. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him.

Marketing Edge

Marketing Edge

Baker interviewed dozens of researchers, scientists and mathematicians for the book. Will all these numbers allow advertisers to become better providers of valuable information and products that meet your individual needs, instead of getting unwanted, generally constructed information-buckshot that might hit the target of an educated guess? What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Or you can pre-order The Numerati.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Subscribe to our podcast « How podcast?

RSS 2

Marketing Edge

Marketing Edge

This podcast focused on how an IRSS feed is put together, the advantages of using IRSS, and the ways marketers can use it to further customize content and offer new content relevant to the user. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Subscribe to our podcast « Why podcast?