How Trade Publications Can Capitalize on Content Marketing and Social Media
WebMarketCentral
NOVEMBER 18, 2009
Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them. As independent third-parties, trade publishers are in a unique position to conduct industry research. Bloggers could do this independently, but few have the resources to do a thorough job.
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