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How to Use Social Media for Affiliate Marketing

Optinmonster

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. Including gathering the resources you’ll need to get started, assessing your advertising goals and target audience, and optimizing your promotions to fit different social media platforms. And affiliate marketing is no exception.

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Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Market research : in 2005 corporations spent more than $7.3 That doesn’t include marketing, advertising, etc. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws.

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. As independent third-parties, trade publishers are in a unique position to conduct industry research. Not possible.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. Market Research. Market research is a crucial element of the overall marketing strategy. This research method is all about gathering numbers and other hard data. .

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. Photo Credit: batmoo.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Today, whenever we produce a new piece… Read more… Doug Kessler | February 18th, 2009 | no comments 17 Strategies to Killer Ads I stumbled across a great blog today that attempted to categorise advertising strategies. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.