Valasys

JUNE 18, 2020

On the 16 th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace. Jon Miller, Founder, and CEO of Engagio explained that Demandbase and Engagio have 30 shared customers and therefore, the acquisition shouldn’t come as a surprise.

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DemandBase Account Based Marketing ABM Advertising Agencies 72

Engagio

MAY 23, 2023

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?” Our prompt was: “List 10 things that people love about Demandbase.”

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DemandBase Paid Search Agency Account Based Marketing CPO 62

Engagio

MAY 31, 2021

The future deprecation of third-party cookies in Chrome will impact many B2B advertising vendors — especially those who primarily use third-party white-labeled DSPs, where they aren’t in complete control of the technology. In addition to having our own DSP, Demandbase has long been preparing new approaches to evolve. The Basics.

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DemandBase Spyware Marketing Automation Services Lead Ranking 77

Engagio

MAY 3, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

DemandBase 71

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 71

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on.

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DemandBase Marketing Attribution Account Based Marketing B2B 93

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Why we care. Building on video. Image: LinkedIn.

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Linkedin Paid Search Agency Ads Campaigns 68

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. Organized by Demandbase. February 28-March 2, Scottsdale, B2B Marketing Exchange. April 6-7, all virtual, Marketing Profs B2B Forum. April 11-12, Chicago, B2B Online. EMEA B2B Summit in London, October 11-12.

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Conference B2B Forrester Marketing Management 197

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

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DemandBase Classified Ads Vendors Comparison 111

Engagio

MAY 3, 2021

We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. Today, Sales and Marketing intelligence have become a must-have for B2B companies. All four capabilities will be available in the Demandbase One B2B Go-To-Market Suite.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. Other “B2B advertising” providers rely on third-party ad tech that was originally built for B2C and they’ve retrofitted it for B2B. That’s not the case at Demandbase.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

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DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Engagio

MAY 3, 2021

One suite, two acquisitions, three companies coming together, four clouds, and five key B2B data assets! The Demandbase One B2B Go-To-Market Suite consists of four connected clouds. For Digital Marketers, Field Marketers, and Advertising professionals: the Advertising Cloud.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

DemandBase

MAY 15, 2020

But that’s not the case for B2B. Everywhere I turn, I’m reading about how companies are slashing their advertising and media budgets. Some of my favorite sources (including The Wall Street Journal , The New York Post , and The New York Times ) have posted articles citing declines in advertising budgets of 40 percent or more.

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Budget Programs Allocation Advertisements Advertising 98

DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

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DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. (And Needless to say, he has some serious street cred in B2B tech.). The result: Demandbase One , the most comprehensive ABM platform in the industry.

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DemandBase CPO Account Based Marketing ABM 71

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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DemandBase Account Based Marketing Acquisitions ABM 52

DemandBase

MARCH 17, 2020

As data gets bigger, the actionable insights B2B marketers have at their disposal also increase. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Currently, Self-Serve Targeting is only available through the Demandbase Early Adopter Program. Demandbase Data Stream.

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DemandBase Marketing AI Advertising Channels Enterprise Management 52

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. The company does know the identity of some individuals and will use these to target email and Web advertising to names you provide. No, not one bit.

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DemandBase Hubspot Mobile Advertising Adwords 120

Modern B2B

AUGUST 2, 2023

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. In B2B, we typically like to be a bit more discerning with audiences and when considering ABM, there’s often a need to think about personalisation too. For this, programmatic platforms can be highly beneficial.

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Advertising Agencies Advertisements Advertising B2B 52

Only B2B

OCTOBER 13, 2021

Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. I’d want to go over some intent data basics before we get into B2B intent data providers. 5 Most Suited B2B Data Providers: 1. Demandbase.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Engagio

JUNE 7, 2023

In today’s highly competitive business landscape, effective advertising strategies play a pivotal role in driving success for B2B companies. The digital age has ushered in a new era of B2B advertising, challenging businesses to find innovative ways to capture the attention of their target audience.

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Advertisements Advertising DemandBase B2B Sales 62

DemandBase

JUNE 25, 2020

We often see marketing teams suffer from analysis paralysis when it comes to launching their targeted B2B advertising campaigns. That’s because, particularly in digital advertising, the reach for perfection often backfires. 3 Tips to Keep a B2B Ad Campaign Simple. B2B advertising budgets are alive and well.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Engagio

MAY 8, 2023

This blog dives into what metrics B2B marketers should use when consumer advertising metrics just aren't working. The post Why Your B2B Attribution KPI Metrics Are (Probably) Wrong appeared first on Demandbase.

DemandBase 71

DemandBase B2B B2B Marketing Advertisements 71

Engagio

DECEMBER 9, 2020

How does one apply an ABM approach to a winning B2B strategy in 2021? When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Consider whether the audience you’re advertising to is ready for that step. That’s music to our ears at Demandbase. Take a journey stage approach.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? B2B advertising is no different. By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. B2B buyer behavior continues to evolve.

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DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Digital B2B Marketing

OCTOBER 18, 2012

B2B advertising begins with the target audience. However, one of the first things advertisers do is generalize their target audience. Here are a couple examples of how B2B target audiences are generalized for advertising: Juniper targets companies with large data centers. Create custom target lists.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Engagio

OCTOBER 25, 2021

And while B2B deals often have larger dollar amounts associated with them, they can also take a longer amount of time to move through the cycle. into Account-Based Advertising appeared first on Demandbase. Seriously, how do […]. The post An Accidental Journey (and Success!)

Advertisements 62

Advertisements Advertising DemandBase B2B Marketing 62

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. So, how should B2B marketers operate in this new reality? Consider how your account-based ad strategy is primed to deliver engagement through advertising.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

DECEMBER 13, 2023

Demandbase is a leader in Account-Based Marketing (ABM) Software, Go-to-Market (GTM) Tools, B2B Advertising Platform, and B2B Data.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing DemandBase ABM 62

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

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DemandBase Account Based Marketing ABM Public Relations 40

DemandBase

DECEMBER 18, 2018

For many marketers, measuring the impact of media spend can be the most challenging part of advertising. Ad measurement is a key area where B2B advertisers have been under-served as a result of the ad-tech industry’s heavy lean toward consumer budgets. Form-fill lead conversions are often thought to translate nicely.

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

Digital B2B Marketing

MARCH 25, 2013

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available. Today, B2B marketers have many new options available. Use Your Keyword Data.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Biznology

MARCH 7, 2019

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. Mostly B2B, featuring a keynote by thought leader Matt Heinz , and sponsored by ON24. Organized by Demandbase, with free livestream of the keynotes for those who can’t attend in person. April 2019.

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Conference B2B Marketing B2B DemandBase 146

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. For all the color and vibrancy of in-person events, digital marketing channels now hold the key to success for B2B marketers. Social advertising. SEO skills.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86