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11 Impressive B2C Campaigns That B2B Marketers Can Learn From

Hubspot

For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. 11 B2C Campaigns for B2B Marketers to Learn from in 2016.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 Twitter. Billion with Google in 2013. Facebook.

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Who Owns Twitter (Marketing or Sales)?

NuSpark

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. By the Numbers: Why Twitter is a Natural Fit for B2B Sales and Marketing. Social Selling

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. However, many B2B marketing groups are continuing to use the same targeting options they mastered in print and direct mail, simply applied to newer digital marketing tactics. InText Ads.

How many Twitter accounts should you have?

grow - Practical Marketing Solutions

How many Twitter accounts should I have? From what I can gather with the intent of making Twitter so much more personal I assume you would say one? . The beauty of Twitter is that it can be used by many people in many ways. Twitter is not about being B2B or B2C. We’re all SICK of being marketed to, advertised to, and sold to. Be you.

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. In fact, YouTube will provide Brand Lift studies to show the impact of your video advertising on your brand in terms of brand awareness and brand recall.

#B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing.

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Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. You need to identify opportunities to target your audience and almost no one else, otherwise you are just advertising to everyone!

Interesting content marketing trends to watch for in 2017

Biznology

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram. This platform presents a phenomenal boost to businesses of all types.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. For example, there’s no need to be bound by Twitter’s 140-character limit on other networks.

This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

Junta 42

Next, we are pleasantly surprised by The Association of National Advertisers (ANA) decision to declare content marketing as the marketing phrase of the year and we share our thoughts on what marketers need to do to be successful with content marketing in 2016. FTC releases native advertising guidelines (21:28): The U.S. Is there a better way to handle this? We think so. million.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Follow him on Twitter and LinkedIn.

Critical guidelines to help you determine your optimal online advertising partner

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist If you’re responsible for a marketing budget, you probably get so many calls from sales reps pitching media or online advertising programs that you’ve stopped answering calls from numbers you don’t know. Finding ways to spend money on advertising is easy, but spending it well is far more challenging.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

The State of Marketing Technology, in 12 Charts

Contently

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology. B2B marketers think content marketing tools are key. Why Salesforce?

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. A slow response creates friction.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

5 Social Media Enhancements That Benefit B2B Marketers

It's All About Revenue

by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Social networks are evolving rapidly, as new integrations, advertising offerings, and metrics-based enhancements are announced daily.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

8 Reasons Why Email is Still the Killer App – For Now

Act-On

But now, with our spiffy Facebook and Twitter and mobile apps, none of that old school stuff matters, right? Especially compared to print, advertising, or almost anything else. They might look something like this: Those are all B2C examples, but don’t tune them out if you’re in B2B. Email is the oldest technology of the Internet. It was created by V.A. Not so fast.

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5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. But all my real focus was on Twitter and LinkedIn. Cause that’s where B2B people get results, right? Plenty of B2B marketers are using Facebook.

Who Should Nurture B2B Leads with Social Media?

NuSpark

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Who Can Nurture B2B Leads? It’s Time to Get Personal.

49 Noteworthy Social Networking Stats and Facts

Webbiquity

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

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Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

It's All About Revenue

by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo. Twitter is a must-use channel for many B2B marketers. Twitter Adds Brand Pages.

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8 Tips for B2B Christmas Marketing

Onalytica B2B

Christmas has long been a very lucrative season for the B2C space and particularly in the retail sector, hence the time dedicated and budget pumped into Christmas adverts (which might I add tend to be published as early as November). However, before we eat ourselves into a food induced coma, I have 8 tips which B2B marketers can still implement as we head into December.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

B2b vendors? What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. Twitter Facts and Statistics.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

Email remains the most effective digital marketing tool for both B2B and B2C marketers. It’s also the most effective digital tactic in B2B marketing, with nearly a third of B2B marketers saying it has the biggest impact on revenue. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email.

Stats 96

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

But it isn’t ready yet for today’s B2B marketer. Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. Putting Programmatic Buying In Its B2B Place.

Buy 62

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. Vista Equity took Marketo private earlier in the year, which might be a precursor to an eventual sale to a larger B2B software provider (Microsoft again?). 2) Data is the differentiator.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. Vista Equity took Marketo private earlier in the year, which might be a precursor to an eventual sale to a larger B2B software provider (Microsoft again?). 2) Data is the differentiator.

Marketing Automation, Set It and Forget It

Puzzle Marketer

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. Segment customers by title, location, sales history, advertising referral source, website content browsed, or any other data point that is important to you. Upcoming Renewal Date Email – If you’re a B2B company, you’ll sometimes have annual renewals or a period of time when your customer is evaluating their options. Marketing automation, what is it? You can scale your processes.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Personalization.

35 Stupendous Social Networking Facts and Stats

Webbiquity

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. 81% of B2B marketers use Facebook to distribute content. 8 Twitter Facts and Stats. TechCrunch ).

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13 Twitter Tips for Increasing Engagement

Sazbean

A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While it’s ok to post your blog posts to Twitter, etc., Use keywords – Many people monitor Twitter for certain keywords. Comment - Reach out to people.

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@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl.