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11 Impressive B2C Campaigns That B2B Marketers Can Learn From


For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. 11 B2C Campaigns for B2B Marketers to Learn from in 2016. 1) Chobani.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 Twitter. 6. Billion with Google in 2013. Facebook.

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Paid Advertising 101: Understanding the Basics of Advertising on Social Media


An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 Compelling stats and figures aside, it doesn’t take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. If you’re like many, the very notion of advertising on social media is an overwhelming one. Advertising on Facebook. Enough said. 4.

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. However, many B2B marketing groups are continuing to use the same targeting options they mastered in print and direct mail, simply applied to newer digital marketing tactics. InText Ads.

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 on 1/21). And Twitter will be just fine. Why Media Buyers Don’t Like Twitter. Twitter Has High Minimum Spends. Facebook Delivers Better ROI Than Twitter. My conclusion?

#B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing.

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Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. You need to identify opportunities to target your audience and almost no one else, otherwise you are just advertising to everyone!

This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

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Next, we are pleasantly surprised by The Association of National Advertisers (ANA) decision to declare content marketing as the marketing phrase of the year and we share our thoughts on what marketers need to do to be successful with content marketing in 2016. FTC releases native advertising guidelines (21:28): The U.S. Is there a better way to handle this? We think so. million.

The Basics of B2B Social Media Marketing Strategy


Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. For example, there’s no need to be bound by Twitter’s 140-character limit on other networks.

The Single Most Important Element for Increasing B2B Lead Gen and Sales


spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. slow response creates friction.

The State of Marketing Technology, in 12 Charts


When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology. B2B marketers think content marketing tools are key. Why Salesforce?

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Critical guidelines to help you determine your optimal online advertising partner

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist If you’re responsible for a marketing budget, you probably get so many calls from sales reps pitching media or online advertising programs that you’ve stopped answering calls from numbers you don’t know. Finding ways to spend money on advertising is easy, but spending it well is far more challenging.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day.

5 Ways B2B Marketers Can Learn to Love Facebook


Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Cause that’s where B2B people get results, right?

8 Reasons Why Email is Still the Killer App – For Now


But now, with our spiffy Facebook and Twitter and mobile apps, none of that old school stuff matters, right? Especially compared to print, advertising, or almost anything else. They might look something like this: Those are all B2C examples, but don’t tune them out if you’re in B2B. Email is the oldest technology of the Internet. It was created by V.A. Not so fast.

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5 Social Media Enhancements That Benefit B2B Marketers

It's All About Revenue

by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Social networks are evolving rapidly, as new integrations, advertising offerings, and metrics-based enhancements are announced daily.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

Who Should Nurture B2B Leads with Social Media?


B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Who Can Nurture B2B Leads? It’s Time to Get Personal.

The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

49 Noteworthy Social Networking Stats and Facts


In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

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Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

It's All About Revenue

by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo. Twitter is a must-use channel for many B2B marketers. Twitter Adds Brand Pages.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016


Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. Vista Equity took Marketo private earlier in the year, which might be a precursor to an eventual sale to a larger B2B software provider (Microsoft again?). Looking into the future.

45 Phenomenal Email and Mobile Marketing Stats


Email remains the most effective digital marketing tool for both B2B and B2C marketers. It’s also the most effective digital tactic in B2B marketing, with nearly a third of B2B marketers saying it has the biggest impact on revenue. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


B2b vendors? What’s the average click-through rate of a link shared on Twitter?  Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). Social media…to engage or to advertise? Twitter Facts and Statistics. TECHi ).

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

But it isn’t ready yet for today’s B2B marketer. Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. Putting Programmatic Buying In Its B2B Place.

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Marketing Automation, Set It and Forget It

Puzzle Marketer

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. Segment customers by title, location, sales history, advertising referral source, website content browsed, or any other data point that is important to you. Upcoming Renewal Date Email – If you’re a B2B company, you’ll sometimes have annual renewals or a period of time when your customer is evaluating their options. Marketing automation, what is it? You can scale your processes.

An Introductory Guide to Mobile for B2B Marketers


Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool. The truth is that mobile is a very effective B2B lead generation tool – if you know how to use it. Just keep in mind that the SMS messages are even shorter than Twitter messages.

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35 Stupendous Social Networking Facts and Stats


And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. 81% of B2B marketers use Facebook to distribute content. Twitter Facts and Stats. TechCrunch ). 3.

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Content Marketing Spotlight Series: A Q&A With Robert Rose


Follow Robert on Twitter @robert_rose , and learn more about him at Question: You’ve worked with a number of leading B2B and B2C companies in developing content marketing. B2C has a much larger internal audience that it has to engage first. In B2B, the big challenge is the much longer narrative and high touch points that must be built. The engagement cycles are usually longer in B2B, and (candidly) the products are usually more commoditized. Well, I’d be remiss if I didn’t mention Native Advertising. RobertRose.

13 Twitter Tips for Increasing Engagement


A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While it’s ok to post your blog posts to Twitter, etc., Use keywords – Many people monitor Twitter for certain keywords. Comment  - Reach out to people.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl.

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. Social doesn’t happen in B2B without a culture change. When we surveyed B2B marketers last year, 50% said they do not have a social media policy. It would be easy to say that B2B companies don’t have social media policies because they just don’t get it, or they’re slow and lack resources. But you can’t tweet a 50%-off coupon in B2B. Many B2B companies are just now contemplating getting into social media for the second time. 30% said yes.

83 Exceptional Social Media and Marketing Statistics for 2014


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Ten Festive Links for Tired B2B Marketers

B2B Marketing Unplugged

Some of us in B2B climbed reluctantly on the social bandwagon last year and many of us promptly screwed it up. It’s mostly about B2C. Sure it’s about B2C, but the lessons are transferable and attention must be paid. Follow me on Twitter @bizmkter. B2B Advertising Branding Content Marketing Social Media Stupid Ideas B2B marketing bizmarketer content marketing corporate overlords customer service Elizabeth Williams email marketing great links linkedin social media value propositionWhen There’s No Seat at the Grown-up Table. It’s about social.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ). 2.

87 More Vital Social Media Marketing Facts and Stats for 2012


48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Pingdom ). 9.

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Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)


You can guess all the reasons why brand consistency matters for a B2C company, right? What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. Why brand personality matters for B2B companies. Coke = friendly.

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Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. Read through it or you can follow the whole Twitter list here. M. John Coleman – Founder and CEO of the VIA Agency, John is a trusted voice in advertising and knows people at many of the top brands. Seth Dotterer – Peak inside the mind of Seth, VP of Marketing for Conductor, and a marketer with B2B and B2C experience. Janice Lee – A new handle on Twitter, Janice brings her writing and design skills to bear.