Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. Segment customers by title, location, sales history, advertising referral source, website content browsed, or any other data point that is important to you. Upcoming Renewal Date Email – If you’re a B2B company, you’ll sometimes have annual renewals or a period of time when your customer is evaluating their options. Marketing automation, what is it? You can scale your processes. MORE >>

2) We need a social media team, but let’s just hire some young people – they know how to do that Twitter stuff! think it’s broadly true that, as you go up the age continuum, you’re less likely to find folks familiar with the mechanics and culture of social platforms like Twitter. Cornerstones Advertising B2B Marketing B2C Marketing Branding Marketing Communications Marketing Strategy Social Media Marketing Web MarketingWe talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? But are the buyers of products and services in the B2C world really that much different from their counterparts in the B2B world? In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. How are B2C and B2B marketing different? MORE >>

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. Social doesn’t happen in B2B without a culture change. When we surveyed B2B marketers last year, 50% said they do not have a social media policy. It would be easy to say that B2B companies don’t have social media policies because they just don’t get it, or they’re slow and lack resources. lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. 30% said yes. MORE >>

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. She’s a rock star on Twitter and also speaks French. Stacey Acevero. sacevero. MORE >>