Contently

NOVEMBER 2, 2018

Your brand might benefit from a funny, informative video about what you do, or you could always write blog posts to set the record straight about something in the press. One recent example of a brand side-stepping a silly product with humorous content is Steak-umm launching a rebirth on Twitter.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

EveryoneSocial

AUGUST 27, 2018

In Q4 2017, Twitter estimated an average of 330 million monthly active users across the globe–a 4% increase from 2016. Earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. An employee advocacy program costs 1/10 of paid advertising. 91% of B2B buyers are active on social media. (

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Enterprise Management Demand Generation Agencies 107

Vidyard

MAY 18, 2015

To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market. The information could have simply been released through a press release, but Workfront created not just one but two videos. You never know how creative genius might strike.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. As we put together the questions, we struggled with the issue of social media strategy.

Social Media 100

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Writing on the Web

MARCH 28, 2012

You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). Follow Straight North on Twitter and connect with Straight North on Facebook.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. What has been your experience with building a B2B or industrial brand?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Webbiquity

SEPTEMBER 9, 2013

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Leadspace

DECEMBER 15, 2015

I’ve been a B2B marketer for about 20 years. We’ve never had trouble identifying the unique challenges we face compared to B2C: B2B deals have a much longer sales cycle, there are more influencers and the buying decision is much more complex. “If inbound) marketing, with more than a little success. Enter ABM.

Account Based Marketing 48

Account Based Marketing Advertising Agencies ABM Paid Search Agency 48

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hinge Marketing

MARCH 22, 2016

” When you look at the shelves of a bookstore, you’ll be hard pressed to find any books about the construction industry. For most B2C companies, you can turn a profit by creating a widget and advertising it to sell more widgets. Join us on Twitter and LinkedIn for more tips on driving referrals and new business.

Marketing Proposals 48

Marketing Proposals Business Word of Mouth Cost per Acquisition 48

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

by Maria Pergolino B2B Marketing: The Evolution of a Marketer. So, when it comes to “evolution”, B2B marketing has indeed changed from simpler to more complex methods and while the positives and negatives of each method along the timeline are subjective, the one constant is that they are indeed changing.

Planning 48

Planning Television marketing Paid Search Agency Mobile Advertising 48

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. Social Media?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Sword and the Script | B2B

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Schubert B2B

MAY 26, 2022

While PR is often thought of as a B2C marketing practice, it plays a critical role in B2B communications as well. This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. . To combat this, utilize paid social media advertising. PR Marketing and Trade Publications.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Marketing Insider Group

FEBRUARY 2, 2021

Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Your budget for paid advertising. Press releases. Interviews.

Paid Content 275

Paid Content Marketing Budget Paid Search Agency Advertising Channels 275

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing Media Planning 60

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ). 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Martech Advisor

DECEMBER 18, 2019

Facebook marketing isn’t at the top of the charts for B2B marketers right now for various reasons. So, is Facebook B2B marketing still viable in 2020 or should B2B marketers put their Facebook strategy in the back burner? Here are a few insightful Facebook B2B marketing statistics: There are over 2.38

Facebook 128

Facebook B2B Marketing Webinar Metrics Planning 128

BenchmarkONE

NOVEMBER 23, 2018

We’ll explore both paid and unpaid strategies to find high-quality buyers—mostly in the B2B space, but with techniques that can also work wonders if you’re selling B2C. That’s probably why, according to Sales for Life , 61% of B2B marketers use social media to increase lead generation. Use Paid Lead Advertising.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. 5 Best Practices for B2B Content Marketing in 2020.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

WebMarketCentral

OCTOBER 20, 2009

But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? This is especially important in a B2B context. According to Gartner, six to ten people are involved in every B2B purchase.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? This is especially important in a B2B context. According to Gartner, six to ten people are involved in every B2B purchase.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Content Standard

AUGUST 29, 2016

According to last year’s B2B Video Content Marketing Survey Results by the Web Video Marketing Council, “73 percent [of the marketing, agency and management professionals surveyed] confirm that video has positively impacted marketing results.” Live video is the perfect solution to transform your company into a news outlet.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Martech

APRIL 11, 2023

Described as the Amazon of South America with brick-and-mortar stores, Magalu has turned Lu into an influencer that can charge advertisers a high premium. She is active on all the major platforms, including YouTube, Instagram, Facebook, TikTok and Twitter. Not all these virtual influencers are B2C-focused.

Marketing AI 115

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 115

Marketing Insider Group

FEBRUARY 25, 2020

When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Is your customer an individual (B2C) or an entity (B2B)? It’s not a series of dull corporate news announcements or thinly disguised advertisements.

Ideal Customer Profiles 280

Ideal Customer Profiles Ad Frequency Trade Show CMO 280

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. Many of the people in these B2B marketing positions are not using social media. Instead, they will blast press releases.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100