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MLT Creative
OCTOBER 21, 2011
Most marketers, especially those in B2B, understand the importance of customer relationship management. I was recently interviewed by Lorrie Bryan , managing editor of CANVAS Magazine , for an article she was writing entitled “Saving Face: Tips for Customer-Centric Customer Facing.” How would you answer these questions?
Directive Agency
MARCH 7, 2019
Her strong skills and expertise have led to a number of groundbreaking changes in the B2B marketing technology field, making her one of the most prominent marketing leaders in the industry. She is the founder of StoryFuel, serves on the board of the Native Advertising Institute and is a global influencer in content marketing.
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Webbiquity
SEPTEMBER 10, 2012
” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.
Webbiquity
SEPTEMBER 10, 2012
” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.
Full Circle Insights
FEBRUARY 28, 2023
The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business. .”
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