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B2B Marketers Are Humans, Too

Convince & Convert

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Image via Hubspot.

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Should your B2B Organisation be Using QR Codes?

The Lead Agency

So, in the B2C marketing world, QR codes are becoming commonly adopted, but what about B2B? Why are QR Codes of Interest to B2B Marketers? For example, an advertisement in a print magazine will most likely have a call-to-action, leading readers to a website. Should my B2B Organisation be using QR Codes?

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Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign 

BDB

The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times. 1 So, is adding PR to your marketing mix a no brainer?

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Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign 

BDB

The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times. 1 So, is adding PR to your marketing mix a no brainer?

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6 Reasons Why Your Business Needs B2B Inbound Marketing

Stevens & Tate

There are many B2B companies that continue to advertise using more traditional methods, such as TV commercials, magazine ads, cold calls, and more. If you haven’t implemented an inbound marketing B2B strategy yet, the following are six reasons to do so: 1. This includes inbound marketing. Increase Brand Awareness.

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44 Important Marketing Productivity Statistics

Zoominfo

On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). A massive part of B2B marketing is content creation.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?