Social media raises the bar for customer intimacy
Chris Koch
MARCH 12, 2010
They are focused on lifetime customer value and are willing to incur short-term costs in order to build long-term loyalty and satisfaction—Nordstrom and Amex are a couple of B2C examples. We know that in B2B, customers and prospects respond best to ideas, news, research, and how-to—not sales pitches. Operational excellence.
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