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Webbiquity
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Native advertising may be the answer.
Contently
NOVEMBER 2, 2018
The company could have aligned itself with bargain retailers in the industry, but by going all in on a new print magazine, Ideas of Order , it attracted an audience searching for high-end, luxury closet organization. At Content Marketing World, the magazine won awards for Best New Print Publication and Project of the Year.
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Webbiquity
MAY 16, 2011
Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?
Content Standard
MAY 22, 2016
The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3
Content Standard
MAY 22, 2016
The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3
Customer Experience Matrix
DECEMBER 21, 2011
But B2B marketing automation products are largely limited to data they generate internally or import from CRM. The B2C marketing automation systems can usually attach to any data structure but rely on some other system to create it. So, yes, there’s a need for a company like Empathy Logic.
Anteriad
APRIL 25, 2023
Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.
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