Biznology

JULY 7, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. Specific URLs.

Advertisements 207

Advertisements Advertising Optimization Google 207

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. As a B2B advertiser, you’ll have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Engagio

FEBRUARY 13, 2023

A guide to empower digital B2B marketers with proven best practices to measure advertising efforts and demonstrate stronger ROI. The post Modern B2B Advertising Measurement appeared first on Demandbase.

Advertisements 62

Advertisements Advertising DemandBase B2B 62

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms. Advertising is purely promotional, with your brand voice leading the way. These two areas aren’t always at odds.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. Other channels that will see an increase in investment include mobile marketing (67%), paid search (66%), website (66%) and SEO (66%).

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

KoMarketing Associates

MARCH 22, 2018

How can DSAs help B2B advertisers? In our experience, there are three distinct advantages to implementing DSA campaigns for B2B brands: 1. When running ad campaigns for large B2B ecommerce sites, we use both traditional and DSA campaigns to ensure our keyword coverage is as wide as possible.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tactics 100

Engagio

MARCH 8, 2023

Using a B2C DSP for your advertising needs simply wastes ad spend and doesn’t account for the complexities of B2B buying. Read on to see why B2B advertisers need a DSP that's custom-built for B2B. The post 3 Steps to Wowing Buying Committees with B2B Advertising appeared first on Demandbase.

Buy 77

Buy Advertisements Advertising DemandBase 77

NuSpark Consulting

JULY 13, 2017

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. How B2B Marketers Use It. Understanding Programmatic Display.

Display 173

Display Advertisements Advertising Marketing AI 173

The CSI Group

MARCH 15, 2021

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV?

Advertisements 105

Advertisements Advertising B2B B2B Marketing 105

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

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eCommerce Social Media Tactics B2B Marketing 294

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet. Stale Creative. Saying Too Much.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

QuanticMind

JULY 28, 2023

Over the past several years, the B2B advertising landscape has evolved dramatically. Perhaps the most notable shift is the rapid increase in digital ad spend, from just 29% of total B2B ad spend in 2019 to 47% in 2023. BT : What’s one of the biggest opportunities in B2B advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. The post Microsoft rolls out Copilot AI to more advertisers appeared first on MarTech.

Marketing AI 91

Marketing AI Advertising Agencies Advertisements Advertising 91

Search Engine Journal

JULY 19, 2022

Whether you're new to PPC or not, agency or in-house, here are 5 insightful lessons you'll need to adapt as a B2B growth marketer. The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.

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PPC Advertising Agencies Growth Marketing Advertisements 114

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

The ABM Agency

APRIL 2, 2021

Digital automation and target ID tactics, such as a progression toward advanced use of cookies and other similar technologies, have transformed the advertising industry. A major trend in recent years has been using programmatic advertising , which is automatic bidding and buying digital media ads to pursue a specific consumer target. .

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

PureB2B

MAY 30, 2022

Judging by the number of people who use the terms interchangeably in conversation, many folks are still confused by the terms ‘marketing’ and ‘advertising.’ Some seem to think advertising refers to anything that helps promote their business. What is B2B Marketing? What is B2B Advertising? What Differentiates Them?

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

Search Engine Journal

JUNE 24, 2022

Read on and reap the benefits of programmatic advertising. The post A Complete Guide To Mastering B2B Programmatic Advertising appeared first on Search Engine Journal. Save more resources by automating media buy and personalizing ad delivery.

Advertisements 92

Advertisements Advertising B2B Automation 92

Anteriad

JANUARY 24, 2024

Programmatic advertising insights you should know as a B2B marketer. What is it? What are the key metrics? Learn more.

Advertisements 81

Advertisements Advertising B2B Marketing B2B 81

Bannerflow

APRIL 1, 2022

B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . Understand why you need a plan before delving into a range of social media advertising strategies for B2B below. Start with SMART goals.

Social Media 52

Social Media Advertisements Advertising Media 52

Forrester B2B

APRIL 11, 2022

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Media 71

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Forrester B2B

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

Advertisements 52

Advertisements Advertising B2B Business 52

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Familiar names among the top 10 highest spending podcast advertisers are Amazon, Capital One, Comcast and State Farm. Read next: How to get the best ROI from podcast advertising.

Spending 122

Spending Advertisements Advertising Amazon 122

Modern B2B

AUGUST 2, 2023

In B2B, we typically like to be a bit more discerning with audiences and when considering ABM, there’s often a need to think about personalisation too. The post Setting the Path for B2B Personalisation in Programmatic Advertising appeared first on Modern l B2B Marketing.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. How did you get started in the advertising/marketing/data industry? What differentiates Semcasting in the B2B programmatic ad world?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point.

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Demand Generation Agencies Marketing AI Demand Generation Demand 98