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Google Analytics Upgrade Could Bode Well for Google Plus

Biznology

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

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Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. Publications (online and offline) have traditionally sold advertising space.

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Search isn’t about search anymore, it’s about social

Biznology

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

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Understanding the Value of Social Media Data

Buzz Marketing for Technology

Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Tweet This!

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

How can you calculate the potential advertising value of AdWords before making a costly investment? The only statement I take exception to in this excellent post is that “For small companies unaccustomed to budgeting much at all for advertising, the costs can be impractical.&# How can you use this information? Post this on Diigo.

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.