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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

Research shows that companies that added a Twitter sharing button increased Twitter mentions sevenfold.). Start following people, thought leaders, and bloggers in your industry, and provide valuable tweets along the way to entice them to follow you back. Suffering from blogger's block? Conduct a mini focus group.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. Market Research. Market research is a crucial element of the overall marketing strategy. This research method is all about gathering numbers and other hard data. .

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The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

It’s no surprise that consumers are more likely to trust recommendations from people they know or even customer reviews, as opposed to advertising: So what is it that makes personal recommendations so powerful? The fact that there’s no commercial intent in their delivery is a powerful motivator. Click To Tweet.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts. Slides From Session. The Science of Inbound Marketing.