Google AdWords Average CTR and Best Practices
WebMarketCentral
SEPTEMBER 20, 2007
A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media. That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). 1.2%, 1%-2% and 3%-5%.
20 
Let's personalize your content