The Point

DECEMBER 16, 2011

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.)

De-duping 100

De-duping Buy InsideView Broadcasting 100

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

The Point

DECEMBER 21, 2018

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand. The post Is Your Digital Advertising Signaling the Right Message to Buyers?

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Paid Search Agency 113

The Point

MARCH 17, 2015

For insight, I turned to Andrew Fischer, a seasoned entrepreneur in both digital media and enterprise software and currently CEO and Co-Founder at Choozle , a Denver-based start-up making waves with their “simple end-to-end digital marketing platform.”. (HS) AF) Simply put, programmatic ad buying is the automation of media buying and selling.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

The Point

MAY 30, 2012

They turned to their demand generation agency , Spear Marketing Group , for ideas and asked Spear to develop a pilot campaign that would test the efficacy of marketing MobileIron’s solution to the end user audience. Here’s how the campaign worked: 1. Typically an ad campaign succeeds when it generates a single response.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

The Point

FEBRUARY 23, 2016

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. What are the keys to a successful survey campaign?

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

The Point

NOVEMBER 23, 2021

They’re missing a huge opportunity to produce a type of content (peer comparison) that prospects love, content that can be sliced and diced a million ways (think blog posts, ebooks, infographics, Webinars), and can also be leveraged across demand generation, social media, PR and more. But I digress … The Metadata.io

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130