Customer Experience Matrix

FEBRUARY 7, 2016

So, clearly, 2016 will be The Year of Attribution (as Anna Bager and Joe Laszlo of the Internet Advertising Bureau have already suggested). The main questions I asked were: Does the system capture individual-level data, not just results by channel or campaign? Does the vendor create optimal media plans?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. As the bit.ly

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising. Bizo comes at Web advertising from the traditional route of building a pool of cookies and assembling them into audiences based on the attributes of the individuals they represent.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JULY 3, 2014

Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. There’s also a methodology to guide creation of campaigns and models.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 1, 2010

The gist of the argument is that traditional direct marketing agencies, marketing automation software vendors and marketing services providers have mostly remained focused on outbound campaigns. They did move from direct mail to email, but those are pretty much the same thing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

DECEMBER 4, 2012

Founded 14 years ago, the company has built its business serving the real estate industry, where individual agents and local agencies work in conjunction with large national franchises. I'm sure plenty of other specialists exist as well. MindMatrix is one of them. The system also provides a full set of standard marketing automation features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 2, 2010

It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM). This is an important topic, so I thought I’d return for a closer look.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120