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Can Accenture Take Over Advertising?

Contently

To develop advertising and marketing creative for its clients. The move is the latest in a string of developments that are pitting consultancies against agencies. Now, thanks to an opening created by the digital disruption of advertising, they’ve created studios and digital agency arms meant to attract business that traditionally went to advertising agencies.

Why Your Brand Should Invest in Mobile Video Advertising

Synecore

recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising. By 2017, mobile’s share of worldwide digital advertising will have eclipsed the 50% mark. Takeaway.

Why Ad Agencies aren’t adjusting to a real-time social media world

grow - Practical Marketing Solutions

Here are the signals coming at me in the last few days: “Our advertising agency is staggeringly out of touch with the demands of a digital world. “We are losing a lot of digital business to smaller agencies. ” — Creative Lead, Large New York Agency. Social media is a relatively mature channel by now. Why the ad agency angst? Execute.

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Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

The following post by Cheryl Burgess ( @ckburgess )  was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye flight from the Cannes Lions International Festival of Creativity.  Advertising & Mktg.

5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

Today, there are more than 30, which include paid search, social media, mobile apps, online display and a few dozen more. With that in mind, we thought we’d take a dive into one of the more important channels – online display – and show you how to set up, launch and manage a campaign of your own. What is online display advertising? Why choose display advertising?

Three Reasons Advertising Isn’t the B2B Branding Answer

Digital B2B Marketing

The Problem: Advertising will not create this brand. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value. More information is available every day and this information quickly overturns conflicting impressions created by advertising. Filed under: Branding , Media.

10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. We''ve even published SlideShare presentations about remarkable campaigns , as you may remember. What made this campaign remarkable?

What the State of Social Media Today Means for 2013 Marketing Plans

Biznology

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Mobile Advertising. In more traditional advertising spaces – print, TV, etc. Photo credit: Great British Chefs.

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Keys to Creating Memorable Social Media Promotions

Vertical Response

How about a crazy successful social media promotion. The digital advertising agency James and Matthew and Company was hired by E&A Credit Union to create a digital promotion to increase home loans. When creating a social media promotion, you can’t act like TV pitchman Billy Mays , touting your product like crazy. Start small with advertising. Give up?

Traditional Advertising: Game or Gamble?

Tomorrow People

Yet too many companies continue to risk their budget for the poor returns of traditional advertising such as media and print advertising. Building and maintaining a powerful business presence is important, but traditional advertising is still leaving many companies behind. This is surprising when there are new and more effective ways to monitor and track the impact of marketing and advertising , while it’s live. Live data about responses and reactions to advertising. Download out free eGuide The Death of Advertising now. Follow @TP_James.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Justin Archer notes that despite the fact that for much of the Fortune 500, “social media” really means “Facebook,’ many still fall short in this area. The Basics of Advertising on Facebook by Practical eCommerce. ” Ouch. Mark R.

This Week in Content Marketing: Inside The New York Times’ Subscription Funnel

Junta 42

In this week’s episode, Robert and I don’t understand why CNN is being criticized for the launch of Courageous, its internal native advertising agency. case in point: If an advertiser does wrong, will the news department be able to criticize it, or will its hands be tied for fear of lost revenue? Its combined 2015 revenue will place it in the top 100 agencies in the U.S

This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?

Junta 42

In this week’s episode, Robert and I marvel at the flurry of new content-based agencies announced this week at the Cannes Lions International Festival of Creativity. Daily Mail, WPP, and Snapchat to launch native advertising agency: (4:50): The Daily Mail, ad agency giant WPP, and Snapchat plan to launch an agency to cash in on the rise of native advertising, according to The Guardian.

Overcoming Your Fear of Social Media

B2B Ideas @ Work

Being active in social media requires self-confidence. When we engage in social media, we are putting our voices out there and opening them up to a world of responses — many of whi ch are outside of the social in-group to which we ’re accustomed. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It’s a good choice for agencies, too. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. Smart. implement bit.ly Nifty.

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Can We Please Stop Using Branded Content?

Junta 42

It’s a word created by the world of paid media … by advertisers, agencies, and media planners. First off, let’s look at the Wikipedia definition: Branded content is a form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes editorial content. I’m going to be honest with you. think not.

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Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? Another way is to use the analytics to inform your media plans and to predict the outcome of a specific campaign.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Marketing Action

Back in those wayback days of yore, I was working at a marketing agency, and I struggle to remember how I was able to keep up with current trends. Now, get off of my lawn, you kids!). I do recall that the arrival of that thick, glossy copy of Communication Arts magazine was a big deal, as was the regular appearance of Advertising Age and AdWeek. What’s your wake-up routine? AdWeek.

Agencies Under Pressure to be More Digital

Act-On

For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. Social: Has been legitimized in the past ten years; the number of Americans using social media regularly has moved from 7% to 65%. Digital Work Drives Agency Growth. PR agencies grew 5.3%

The 21 Most Innovative & Creative Ads of the Past Year

Hubspot

In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention. There is no bigger stage for celebrating advertising that moves us than the Cannes Lions International Festival of Creativity. Media and Print & Publishing. Tokyo's campaign for Panasonic poses the question: Can you see electricity?

The Rise of the Unread: How to Avoid the Burial of Your Content

It's All About Revenue

Truly great content can work on many different channels and in different campaigns, creating a common, interlinking thread that is shareable and lives on beyond initial release. For example, creative for a video may be distributed via an advertising agency, get framed and promoted by the social media team, leveraged for email marketing automation, and so on. Intelligent.

Is There an Alternative to Traditional Advertising?

Tomorrow People

There’s a big difference between traditional advertising and newer approaches. For a long time, companies have relied on the one hit wonder or short term campaign approaches of traditional advertising options - covering all kinds of media advertising and the big advertising agency extravaganza. So what are the new options overtaking advertising right now? A big leap from one-off : Now companies can use inbound marketing to integrate and plan a strategy that actively connects sales and marketing. It’s called strategy.

What Is Content Marketing? It’s Starts With Culture!

B2B Marketing Insider

No one is sitting around and waiting for a “campaign” with an “offer”. It is not a campaign. The brands that are able to break through all the clutter and noise in our information-saturated society is not the one with the biggest budget, or the fanciest advertising agency. What is the relationship between content marketing and social media? Learn. Optimize.

Is Traditional Advertising a Thing of The Past?

Tomorrow People

Business spend on traditional advertising is falling whilst spend on newer channels such as social media continues to grow. So does this mean the end of advertising and the traditional advertising agency approach as we know it? Older forms of advertising such as TV and print ads are looking outdated compared with new ways of combining content marketing , marketing technolog y and social media. Retrospective vs. right now : Traditional advertising usually provides only a limited insight into results, after the main event.

Is “Sadvertising” an Effective Video Marketing Strategy?

Content Standard

Dubbed “sadvertising,” this type of tug-at-the-heartstrings advertising has grown recently as a marketing trend. “I think that we live such digitally switched-on, always-plugged-in lives, and yet we still also somehow feel disconnected from people,” chief creative officer of agency 180LA, Wiliam Gelner, told Fast Company. Why is it so popular these days?

Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

You see this impact in social media pilots started without a commitment. The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media. Consider Sitewire , an advertising agency in Arizona with a Twitter account ( @sitewireagency ) that has been updated twice in the last month. Or Modernista! , a Boston agency that closed in April. made their social stream their homepage and the last post was mid-March, about 40 days before the agency closed. Modernista!

Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

You see this impact in social media pilots started without a commitment. The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media. Consider Sitewire , an advertising agency in Arizona with a Twitter account ( @sitewireagency ) that has been updated twice in the last month. Or Modernista! , a Boston agency that closed in April. made their social stream their homepage and the last post was mid-March, about 40 days before the agency closed. Modernista!

Can social media be the new white hat SEO technique?

Biznology

When I started my agency, it started out as an organic SEO shop. Instead, I threw myself and my agency into blogger outreach and social media marketing. The more social media marketing and blogger outreach AH did for its clients, the more these clients dominated the first page of Google. Not merely for their own name or brand, but for the topic spaces they were interested in owning organically for keyword terms they were already spending huge contextual advertising bucks bidding on with Google, Yahoo!, The social media-sphere is too crowded. and Bing.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. April 2010.

Facebook Says These Are the 15 Best Brands on Facebook

Hubspot

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. Did the campaign reach the intended audience? Use of Facebook marketing products to extend campaign reach. 3) Results. Campaign impact on overall business goals. Agency: Droga5.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. Albert Maruggi highlights two examples and references a recent article in BusinessWeek magazine: Advertising Of, By, And For The People. What should I do?

Ads 2

Why Improv Comedy Is the Next Big Marketing Trend

Contently

“I work at an ad agency,” he responds. “Oh crap, that’s terrible,” she says, “everyone works in advertising.” Though this sounds like a night at a basement club or a black-box theater, it’s actually the atrium of a Manhattan ad agency. million views on YouTube and propelled the campaign to a Shorty Awards nomination.

The Top 5 Super Bowl-Themed Marketing Stories of the Week

Hubspot

For inbound marketers, this means watching loads of 30-second commercials and wondering if all the advertisers' money was well spent. From historic ads in the 1980s to today's successful inbound marketing strategies like newsjacking and social media marketing, let's all enjoy a little Super Bowl marketing-related entertainment before the big game. "Sunday! Sunday! Sunday!". Doritos?

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business. Senior consultant at London-based agency, @ParatusComms. Adam L.

Human-to-Human Marketing: A Trend for 2015 and Beyond

Hubspot

In 2013, advertising agency, Hill Holliday , and brand strategy consulting firm, Lippincott , released the “ Welcome to the Human Era ” report, which evaluates brands and separates those that are Human Era brands as opposed to Industrial Era. Actually engaging with your audience on social media must be a serious part of your customer service arsenal. Welcome to the Human Era.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of  The New Capitalist Manifesto: Building a Disruptively Better Business.   Senior consultant at London-based agency, @ParatusComms.

3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI

B2B Lead Blog

In an article for Forbes at the end of 2010,  Michael Brunner borrowed a famous quote from Albert Einstein to illustrate how corrupt marketing lead data—and the resulting contextual misinterpretation it often causes—can kill otherwise promising, well-executed marketing campaigns. Brunner, the CEO of respected advertising agency M.J. Email deliverability issues, gaps in customer information, poorly targeted marketing campaigns, and, worst of all, a poor return on every marketing dollar spent. Not everything that can be counted counts,” he wrote, quoting Einstein.

Marketing Agency Leaders Discuss: The New Agency Model for Success

Marketing Action

It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. Agencies composed jingles, laid out print ads, auditioned actors for commercials, and wrote lengthy marketing letters (complete with Johnson Boxes ). Because of course, it was hard to measure the results of these campaigns.

LinkedIn: Building Your B2B Social Capital

B2B Ideas @ Work

As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start. Do you have any metrics related to social media?

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

By leveraging the strengths of each individual brand, while simultaneously harnessing their collective reach and audience affinity, we provide market leadership and media best practices for our marketing customers to engage their customers across our portfolio. Optify | [link] Optify is a simple digital marketing software suite and the industry standard for agency marketers.