WriteSpark

SEPTEMBER 21, 2010

If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. But is that writer really the best choice for your projects?

Copywriting 120

Copywriting Advertising Agencies Paid Search Agency Ad Agencies 120

WriteSpark

SEPTEMBER 21, 2010

If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. But is that writer really the best choice for your projects?

Copywriting 120

Copywriting Advertising Agencies Paid Search Agency Ad Agencies 120

WriteSpark

JULY 9, 2013

This help can be provided directly through charts or evaluation reports that compare your products to competitors (although it's important to comply with local advertising laws about this type of marketing material). TechTarget notes that IT buyers would welcome help from vendors in making those comparisons.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

This help can be provided directly through charts or evaluation reports that compare your products to competitors (although it''s important to comply with local advertising laws about this type of marketing material). TechTarget notes that IT buyers would welcome help from vendors in making those comparisons.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

APRIL 10, 2012

Advertising, direct mail, and speeches are project types I routinely decline because I don't have the talents for those specialized writing styles. And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

Advertising, direct mail, and speeches are project types I routinely decline because I don't have the talents for those specialized writing styles. And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

SEPTEMBER 7, 2011

In addition, new actions by competitors could quickly invalidate these claims. Absolutes: Words and phrases such as "only," "always," "in any situation" are problems because they create an implied warranty that likely can't be fulfilled by the product or company.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120