ViewPoint

OCTOBER 6, 2015

Of those, 53% were going to invest in account-based advertising, 43% in marketing automation, 32% in website personalization and 26% in predictive analytics moving forward (among other areas). In a recent SiriusDecisions report (State of ABM), 61% said they were going to invest in technology and services.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

MARCH 27, 2014

LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.

Social Media 120

Social Media Work Management Marketing Management Media 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

APRIL 19, 2017

I have been featured in major publications including featured by Automotive News, Advertising Age and Edmunds.com for my unique social media marketing and self-promotion efforts.” At the conference, Laura talked mostly about her success with social media: “Post with a purpose – teach them something.”

Conference 149

Conference PointClear Cold Calling Work Management 149

ViewPoint

MARCH 19, 2015

I n 2015, however, it is projected to grow slower than display advertising and search. Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

DECEMBER 8, 2011

In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

ViewPoint

DECEMBER 17, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

APRIL 30, 2013

Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe.

Mobile Marketing 120

Mobile Marketing Lead Ranking Lead Scoring Marketing Leads 120

ViewPoint

FEBRUARY 24, 2016

I often say that so-called “Telemarketing Companies” don’t get invited to the client Christmas party while the advertising agency does. Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.". In most cases nothing could be further than the truth.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

FEBRUARY 19, 2013

When you postpone advertising, skip going to a show, cancel the pay-for-click, or fail to email your promotion, you opt out of the marketplace for that period of time. If your message is visible to them, you may be contacted; if it isn’t, you lose. Yes, B2B average sales cycles are six months or so; BtoC cycles are shorter.

Planning 120

Planning Sales Qualified Leads Work Management High Quality Lead 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

JULY 12, 2012

I pay attention to people who are broadcasting and advertising there.” ” Referencing content published on MarketingProfs, she says, “We ran a whole series on marketing through radio, for example. It’s a clear outbound tactic. I’m a huge listener and supporter of NPR.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

JULY 10, 2013

Social Listening, Content Management, Social Advertising—advertising in social? Some additional comments of note: “The social media tools are less important than the quality and relevance of your content (and your content experts).” ( Dave Munn, ITSMA ). “My Isn’t that an oxymoron? I think not…” ( Rich Vancil, IDC ).

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

JUNE 12, 2018

i] Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.”. You may also like : Outsourced Tele-prospecting: 10% less cost, 90% more revenue. What's it take to generate leads that fuel your forecast? How to Shorten the Sales Cycle. [i]

Forecasting 136

Forecasting Sales Qualified Leads Budget Programs High Quality Lead 136

ViewPoint

MAY 8, 2012

We’re clinging to mass media advertising ideas and values. This is how advertising works. Why we're Failing to Sell with Engagement. Most of us fail to create sales engaging social media because we’re building content marketing on an outdated foundation. Instead, we should be exploiting direct response marketing tactics.

Lead Ranking 120

Lead Ranking Lead Scoring Generation Leads 120

ViewPoint

FEBRUARY 19, 2016

Traditional outbound marketing methods like advertising make tracking ROI challenging, but effective lead generation is a marketing activity that positively contributes to your ROI through reduced cost and increased close rates.

Lead Generation 174

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 174