Direct Response Coach

SEPTEMBER 9, 2014

When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. They were already creating print advertising. The post Direct Mail Strategy: Do you see direct mail more as advertising or sales?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Copywriting 100

Direct Response Coach

OCTOBER 26, 2014

Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Print Advertising TV Advertising Web Marketing' The post The nuances of the free trial offer appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Generation Advertisements Advertising 100

Direct Response Coach

NOVEMBER 5, 2014

Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing'

Top of Funnel 100

Top of Funnel Sales Leads Ad Building Leads 100

Direct Response Coach

NOVEMBER 19, 2013

Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Web Marketing' The post Are you using lead magnets? appeared first on McCarthy and King Marketing.

Leads 100

Leads Lead Marketing Qualified Leads Copywriting 100

Direct Response Coach

NOVEMBER 26, 2013

Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing' The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Nurturing Customer Surveys Lead Generation 100

Direct Response Coach

SEPTEMBER 26, 2013

Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Nurturing Online Advertising Print Advertising Web Marketing' The post Copywriting – Do you edit while you write? appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Nurturing Advertisements Advertising 100

Direct Response Coach

JULY 26, 2015

Advertising and marketing programs are supposed to generate results – measureable results. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing graphics. And when we do, our results – and the strategies we use to [.].

Advertisements 100

Advertisements Advertising Creativity Generation 100

Direct Response Coach

AUGUST 28, 2013

Copywriting Direct Mail Direct Marketing General Lead Generation Online Advertising Print Advertising Web Marketing' The post How to create website content without a blog appeared first on McCarthy and King Marketing.

Marketing Websites 100

Marketing Websites Copywriting Content Lead Generation 100

Direct Response Coach

APRIL 4, 2013

Copywriting Direct Mail Direct Marketing Email Marketing General Online Advertising Print Advertising Web Marketing' The post ‘Snakes on a Plane’ and the power of compelling headlines appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Internet Marketing Advertisements Advertising 100

Direct Response Coach

JUNE 23, 2015

Remarketing (also called Retargeting) is an advertising campaign designed to reach people who have previously visited your website. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Most people are [.].

Business 100

Business Advertisements Advertising Design 100

Direct Response Coach

APRIL 12, 2015

Direct Mail Direct Marketing General Lead Generation Online Advertising Web Marketing' I never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing.

Buy 100

Buy Leads Lead Marketing Qualified Leads 100

Direct Response Coach

MARCH 29, 2015

Copywriting Direct Marketing General Online Advertising Web Marketing' The post A clever way to generate more tweets – and expand your audience appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Generation Marketing Analytics Tools Direct Marketing 100

Direct Response Coach

JANUARY 29, 2015

Copywriting General TV Advertising' There are about half-dozen different commercials – each featuring a different “other” [.]. The post How many more customers will DirecTV and Rob Lowe offend? appeared first on McCarthy and King Marketing.

Cable 100

Cable Copywriting Advertisements Advertising 100

Direct Response Coach

OCTOBER 21, 2014

General Online Advertising Web Marketing' I knew it was. SEO has virtually replaced [.]. The post Small business SEO: What finally turned me on to SEO appeared first on McCarthy and King Marketing.

Small Business Marketing 100

Small Business Marketing SEO Business Advertisements 100

Direct Response Coach

SEPTEMBER 19, 2014

Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising' The post Direct Mail Ideas: The Ace Hardware “paper bag” offer appeared first on McCarthy and King Marketing.

Paper 100

Paper Copywriting Lead Generation Direct Marketing 100

Direct Response Coach

APRIL 22, 2014

Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Web Marketing' The post Thank you, online marketers, for preaching our gospel appeared first on McCarthy and King Marketing.

Online Marketing 100

Online Marketing Direct Marketing Lead Generation Advertisements 100

Direct Response Coach

DECEMBER 3, 2013

Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Survey Marketing Web Marketing' The post How do you qualify an inbound lead? appeared first on McCarthy and King Marketing.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Leads Lead 100

Direct Response Coach

OCTOBER 23, 2013

Direct Mail Direct Marketing Email Marketing General Lead Generation Print Advertising Web Marketing' The post When testing, try not to jump to conclusions appeared first on McCarthy and King Marketing.

Lead Generation 100

Lead Generation Direct Marketing Advertisements Advertising 100

Direct Response Coach

JULY 25, 2013

Copywriting Direct Mail Direct Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing' The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Nurturing Lead Generation Direct Marketing 100

Direct Response Coach

JULY 2, 2013

Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing automated marketing marketing automated' A $15 a month account with [.] The post Is your marketing automated yet? appeared first on McCarthy and King Marketing.

Marketing Automation 100

Marketing Automation Automation Lead Nurturing Lead Generation 100

Direct Response Coach

SEPTEMBER 1, 2014

Over the years, I have had many clients who have been reluctant to use teaser copy because they thought their mail would look too much like advertising mail (better known as [.]. One of the tell-tale signs of promotional direct mail is the use of so-called “teaser” copy and graphics on the direct mail envelopes.

Copywriting 100

Copywriting Lead Generation Direct Marketing Advertisements 100

Direct Response Coach

JANUARY 21, 2013

The only marketers who actually use testing on a consistent basis are those who depend on direct response (including advertising, [.]. Everyone pays lip service to testing, but how many actually do it? Very few, in my opinion.

Opinions 100

Opinions Advertisements Advertising Practices 100

Direct Response Coach

APRIL 25, 2016

Today, I spent a good 10 minutes in my car following a National Grid truck on my way home from an appointment. It was a slow, stop-and-go ride through several back roads with no way to pass. With each stop, I would come face to face with the National Grid logo – and its tagline, [.].

Direct Marketing 100

Direct Marketing Copywriting Advertisements Advertising 100

Direct Response Coach

MAY 6, 2017

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. We use it ourselves and believe it’s an important long-term strategy for every business. Note I said long-term – and therein lies the challenge for many organizations. I’ll explain in a minute, [.].

Inbound Marketing 133

Inbound Marketing Content Marketing & Strategy Organic Leads 133

Direct Response Coach

SEPTEMBER 17, 2015

Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.].

Cold Calling 100

Cold Calling Lead Generation Tactics Email Marketing 100

Direct Response Coach

MAY 31, 2017

By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you might have sent people to your website, [.].

Landing Pages 100

Landing Pages Display Email Marketing Promotion 100

Direct Response Coach

OCTOBER 31, 2016

You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer.

Adwords 100

Adwords Leads Lead Marketing Qualified Leads 100

Direct Response Coach

MAY 31, 2017

The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.

Landing Pages 100

Landing Pages Lead Nurturing Direct Marketing Lead Generation 100

Direct Response Coach

MAY 6, 2017

The post Do you have the patience for content and inbound marketing? appeared first on McCarthy and King Marketing.

Inbound Marketing 100

Inbound Marketing Content Marketing Direct Marketing 100

Direct Response Coach

JULY 3, 2015

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.].

Facebook 100

Facebook Marketing Prospects Business Lead Generation 100

Direct Response Coach

MAY 12, 2015

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right? But they are also very similar. Their greatest similarity is that both [.].

Adwords 100

Adwords PPC Google Comparison 100