Remove advertisement

Chris Koch

article thumbnail

Why our thought leadership is broken

Chris Koch

We can’t just become publishers, we also have to become advertisers. For centuries, publishers had an uneasy, co-dependent relationship with advertisers. A wall existed between publishers and advertisers. This is where the advertising part comes in. Let me explain. What’s the point? Marketing through association.

article thumbnail

What the slow death of B2B publishing means for marketers

Chris Koch

But unlike the old print subscription models, where publishers qualified their audiences by setting minimum requirements for things like role in the organization and buying power (which allowed them to justify high prices for advertising), online traffic is essentially random. Trouble is, with online that figure is closer to 100%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media isn’t enough. We need a marketing transformation.

Chris Koch

Plus, many were advertisers, so the visits made it seem like we weren’t completely ignoring what they had to say. At ITSMA, we’ve seen investments in the things that we used to identify as the key contributions of marketing—like advertising, brochures, events, and trade shows—shrink consistently. But mostly we were. The content engine.

article thumbnail

How much do you “charge” for your content?

Chris Koch

of the links I click on in Twitter take me directly to the content advertised in the tweets. Steve points out, among other things, that the richer environment of the iPad could revive the “print” advertising market. We should evaluate our content pricing models to see if we’re charging the right amounts. For example, 99.9%

article thumbnail

How much do you “charge” for your content?

Chris Koch

of the links I click on in Twitter take me directly to the content advertised in the tweets. Steve points out, among other things, that the richer environment of the iPad could revive the “print” advertising market. We should evaluate our content pricing models to see if we’re charging the right amounts. For example, 99.9%

article thumbnail

Integrating mobile into B2B marketing

Chris Koch

Tags: Mobile Marketing B2B marketing Business Kipp Bodnar marketing Marketing and Advertising MarketingProfs Social Media Social network Twitter.

article thumbnail

Should sales enablement be owned by sales rather than marketing?

Chris Koch

Tags: Sales Enablement Sales and Marketing Collaboration B2B marketing Business Internet Marketing Knowledge management marketing Marketing and Advertising Marketing and Sales Collaboration Marketing Processes Sales Salesmanship Social Media social media management.