B2B Marketing Traction

APRIL 26, 2012

Advertise the blog in your email signature line, newsletters, and other marketing collateral. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. Engage with other bloggers by commenting on their blogs and other social media. Send a press release out about your blog. and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

MARCH 9, 2012

Traditional outbound marketing (advertising, direct mail, email) still works. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!), it is more expensive.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

MARCH 21, 2012

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 27, 2011

We buy in, perhaps see a flurry of activity in advertising, search engine optimization, web site updates or whatever tactics were sold in the pitch, and we feel good. In the book, Krieg and Clancy write about what they call “the intuitive, testosterone-driven decision-making practices” that permeate business marketing today.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

APRIL 23, 2015

But, it was unclear to me if the “review” was a paid advertisement served up under the guise of a third-party review, so I did not include the link. Use a utility that builds a mobile version of your site. Some reviews of these utilities exist online, and I almost provide a link to one.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

APRIL 24, 2013

Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Solution selling is not new – for years marketers have been stressing selling benefits, not just features. Provide Access to Your Solutions. Market the Value of Your Solution.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

APRIL 19, 2013

This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. Over the years as a marketing consultant ( I founded New Incite in April of 1997 ), I have observed that a lot of people get bogged down in the details and don’t pay enough attention to results.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

APRIL 12, 2012

A manufacturer thought that print advertising had a greater return on investment (ROI) than trade shows. You might be surprised by this kind of analysis. The graphic below illustrates a real example. This is the comparison chart that I produced in Excel.

Cost per Lead 100

Cost per Lead Trade Show Marketing Leads Leads 100

B2B Marketing Traction

APRIL 14, 2014

Showcase pages increase advertising opportunities for companies on LinkedIn (imagine that). Showcase pages could be used to provide updates on a company division, a product or service, an event, or a publication such as a blog or newsletter.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

FEBRUARY 28, 2013

Blog author Jennifer Beever follows the Institute of Management Consultants’ Code of Ethics and teaches Ethics in Marketing and Advertising at UCLA Extension in Westwood, California. What were you before / what do you strive to be? Please comment below.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

FEBRUARY 1, 2013

” These are the folks who are still paying for print advertising even though they get no results. If you ask, “Why do you market this way?” ” you may hear, “We’ve always done it this way.” Or those who are paying for SEO, even though the way to increase traffic to websites is through SMO.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook offers some of the most targeted advertising on the Internet. The content and their profile information is full of keywords, psychographic and demographic information, making it possible to do very targeted advertising. Think about it. Facebook users add 90 pieces of content on average each month.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

JUNE 7, 2011

Marketing is not graphic design, advertising, PR or sales. ” Here are some of my favorite definitions and distinctions about what marketing does. One way to begin to answer this question is to ask, “What is marketing not ?” Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z.

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 1, 2011

We did direct mail, trade shows, spent a lot on advertising. We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results. What did you say? We the sellers are no longer in charge? Disruptive technology (Internet, social media) put buyers in charge…?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

DECEMBER 15, 2011

Find published studies that detail the demographics and psychographics of your customers – online publications will track this information for advertisers. Research your customers.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

NOVEMBER 27, 2013

25% of the advertising market will be on the Internet by 2015. The findings included the following: 78% of CMOs believe custom content is important for future marketing. Marketing departments plan to spend $135 billion on online content in 2014.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

FEBRUARY 22, 2011

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue? How do you get web site visitors to convert to customers and generate sales?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

OCTOBER 4, 2011

Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website. You got traffic, but did you get results?

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment?

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

DECEMBER 12, 2014

There are a lot of great sales people in the marketing and advertising industry. Show the client what the competition is doing and compare how bad their image looks in comparison. You may as well flush your marketing money down a toilet.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Before marketers had to access the competitions’ marketing materials, watch them at trade shows and in industry advertising. Online marketing has made it much easier to do this. Now you can get details from websites, social media and more. Fourth, you need to distill what you learn into a positioning statement.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 18, 2015

Both are used by businesses and offer advertising. And, yes, this does work for B2B marketing! Instagram and Pinterest have had very high adoption by individuals when they got started. Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. Instagram, not so much.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

NOVEMBER 9, 2009

My next read will be David Meerman Scott’s The New Rules of Advertising and PR , which seems to be in alignment with some of the takeaways from my most recent reading list. Both Trust Agents and The Trusted Advisor suggest the power of giving away knowledge to establish credibility , reliability and intimacy and to reduce selfishness.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

MARCH 1, 2013

I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. Don’t get me wrong. What do you think?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

DECEMBER 26, 2011

If your logo is not square, it should be! Because more and more online and electronic logos display best in a square format. For example, a logo that is horizontal must be reduced to a small size to fit in your email signature line (and to avoid having a large graphic in your email). As a result, the company name in the logo may not be legible.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 7, 2010

There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Will corporate marketers change their messages to reflect these economic times? Which of the ads is your favorite?

Ads 100

Ads Buzz Display Spending 100

B2B Marketing Traction

FEBRUARY 7, 2010

The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

Paid Search Agency 100

Paid Search Agency Ads Newsletter Internet Marketing 100

B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

JULY 12, 2009

The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

Trends 100

Trends Newsletter Internet Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 23, 2011

Fact- and data-driven marketing helps provide a solution to merchant John Wanamaker’s comment, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Testing is faster as marketers can quickly set up landing pages to see which ones get the best results for a certain audience.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

JULY 20, 2016

I started teaching the Ethics in Marketing and Advertising course (and then was asked to teach the capstone course of the Marketing Certificate, Strategic Marketing). I was really impressed that UCLA Extension required the ethics class.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100