Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. Why we care. Fuel for your marketing strategy.

Cost 81

Cost Advertisements Advertising Automation 81

Bannersnack

MARCH 8, 2024

By using the right advertising appeals. There are two main categories of advertising appeals you should consider: emotional appeals and rational appeals. What are advertising appeals? The emotional appeal advertising focuses on using messages, imagery, or music to appeal to people’s emotions.

Advertisements 111

Advertisements Advertising Banner Ads Campaigns 111

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. The post Microsoft rolls out Copilot AI to more advertisers appeared first on MarTech.

Marketing AI 92

Marketing AI Advertising Agencies Advertisements Advertising 92

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Tactics 101

Bannersnack

MARCH 26, 2024

Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. In particular, Mariano Rodriguez from LawRank pointed out that “If you want […] The post 11 Effective Emotional Advertising Examples Brands Are Using appeared first on Creatopy Blog.

Advertisements 98

Advertisements Advertising Examples Effectiveness 98

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Navigate the Channel

NOVEMBER 21, 2023

The good news is, paid social advertising can be very targeted. Where to Place Your Social Media Budget Facebook is not only the largest social platform, it’s one of the most established and has been offering advertising for some time. The post Tips on Paid Social Media Advertising appeared first on ER Marketing.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 110

Advertising Agencies Advertisements Advertising Work Management 110

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

33Across

MARCH 7, 2024

Retail advertisers allocated. The post Cookieless Share of Voice More Than Doubles YoY for Retail Advertisers appeared first on 33Across. The Customer Data Platform Institute featured 33Across' Q4 2023 Programmatic Trends Report, which showed a 9% quarterly increase in investment in cookie alternatives on its ad exchange.

Allocation 113

Allocation Advertisements Advertising Ad Exchange 113

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Advertisers are going to remain loyal to Meta not because of how the platform performs with users, but because of its familiarity and ease of use from a marketing perspective. These tools make it even easier for advertisers to create images that fit Meta’s ad formats.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Trends 102

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Bionic

MARCH 11, 2024

Advertising has always had a swivel chairing problem. Digital advertising made it worse. In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. The Proliferation of Advertising Platforms It seems like every day there’s a new advertising platform.

Advertisements 86

Advertisements Advertising Work Management Order 86

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Trends 102

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Advertisers have historically only been able to use Microsoft Advertising online to manage audiences. However, Microsoft Advertising Editor can now be used to update associations in bulk. Similar audiences.

Advertisements 105

Advertisements Advertising Paid Search Agency API 105

Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). The post EU authorities ban Meta from using personal data for advertising appeared first on MarTech. Why we care. Get MarTech! In your inbox.

Advertisements 119

Advertisements Advertising Personalization Terms and Conditions 119

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

Trends 86

Trends Advertisements Advertising Mobile Advertising 86

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Why we care. Global impact. What Google is saying.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Google 100

Stevens & Tate

FEBRUARY 3, 2023

Businesses are still having a lot of success with outbound marketing, especially TV advertising. People Still Watch TV While it’s true that many people (especially younger people) are spending more of their time watching streaming services, that doesn’t mean that there’s no audience to reach via TV advertising.

Advertisements 118

Advertisements Advertising Effectiveness Television marketing 118

Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. This challenges common misconceptions about targeting the older demographic exclusively through traditional means and underscores the urgency for advertisers to adapt to the changing landscape. What is Audio Advertising?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

QuanticMind

JULY 7, 2023

Then again, advertisers aren't most people. For digital advertisers looking to rock their holiday campaigns this year, a bit of planning amidst the summertime fun can go a long way in setting those campaigns up for success. For digital advertisers, this means it is essential to plan proactively for holiday campaigns.

Advertisements 70

Advertisements Advertising Intent Pricing 70

33Across

NOVEMBER 20, 2023

The post Cookie Alternative Programmatic Spending Increases for Top Advertising Verticals appeared first on 33Across. As a result, we saw an increase in cookie alternative spending across.

Verticals 127

Verticals Spending Advertisements Advertising 127

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base.

Advertisements 98

Advertisements Advertising Ideal Customer Profiles Privacy 98

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 105

Social Media Advertisements Advertising Tools 105

Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.

Paid Content 94

Paid Content Advertising Agencies Advertisements Advertising 94

Search Engine Journal

MAY 1, 2023

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.

Youtube 132

Youtube Advertisements Advertising Google 132

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. The new features include: New SGE subcategories.

Advertisements 115

Advertisements Advertising Google Tools 115

33Across

MARCH 11, 2024

On average, advertisers grew their cookie alternative investment. The post Retail Advertisers Scale Cookieless SOV by Over 2X YOY appeared first on 33Across. Since Google announced it would begin removing third-party cookies on 1% of Chrome users, more programmatic buyers have pushed to test alternative identifiers and solutions.

Advertisements 71

Advertisements Advertising Google 71

Martech

AUGUST 8, 2023

Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM. What it is.

Advertising Agencies 93

Advertising Agencies Cost Advertisements Advertising 93

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers. Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Why we care.

Advertising Agencies 92

Advertising Agencies Amazon Advertisements Advertising 92

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Cable 59

Digilant

MARCH 24, 2024

In our previous episode, Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data , we discussed these valuable data types and how advertisers can use them to maintain privacy compliance and effective consumer reach. Malone notes that integration across the advertising ecosystem is a significant hurdle.

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

Bannerflow

APRIL 11, 2024

Programmatic advertising has been a game-changer in the marketing industry, transforming how businesses reach their target audience. With its precise targeting capabilities and automation, programmatic advertising allows for more effective campaigns and better ROI.

Advertisements 52

Advertisements Advertising Trends ROI 52

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Paid Search Agency 112

Bannersnack

AUGUST 31, 2023

In advertising, more so than anywhere else. The latter claim AI advertising is a game-changer: it can make you more productive, help your company achieve its marketing goals more efficiently, and drive revenue. 16 minutes read AI is the buzzword of the hour. You’ve probably heard it thrown around many times.

Advertisements 116

Advertisements Advertising Paid Search Agency Efficiency 116

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Additionally, the audience consuming such content is unlikely to align with your intended target demographic, leading to an inefficient use of advertising budget, time, and resources. New capabilities. Get MarTech! In your inbox.

Opt-out 109

Opt-out Advertising Agencies Advertisements Advertising 109