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17 Google Marketing Tools You Should Be Using

Hubspot

Google uses social signals as a ranking factor, so making it easy for your website visitors to share your content on Google+ can help your content rank better in search. The cost your ads depend on the competitiveness of the keyword you're targeting, but you only pay if visitors actually click on your ad. DoubleClick Search by Google.

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5 YouTube features to use to boost engagement

Sprout Social

The second-most popular social platform has come a long way since the “Charlie bit my finger” days. With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. The answer is probably “YouTube.” billion monthly users in just two years.

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How To Start A Blog For Your Small Business

Buffer

Blog posts can also be repurposed on social media — generating more content for your business. Include keywords in your post By writing blog posts that contain keywords relating to your products and services, you can start driving more traffic to your site. Google Adsense can also be integrated into your site.

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A Primer on Getting Started with Google+ Business Pages

NuSpark Consulting

With more than 40 million users Google+ is growing as a social media powerhouse. Not only is it smart because of the increase in social media exposure but Google gives its home grown social media site some preferential treatment when it comes to search engine results, and anything that helps in search results is good for business.

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A Primer on Getting Started with Google+ Business Pages

NuSpark Consulting

With more than 40 million users Google+ is growing as a social media powerhouse. Not only is it smart because of the increase in social media exposure but Google gives its home grown social media site some preferential treatment when it comes to search engine results, and anything that helps in search results is good for business.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Services offered- social- retargeting-behavioral targeting, mobile, affiliate. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media.

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Essential SEO advice directly from Google

Biznology

Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? Is it easy for visitors to get immediate assistance via chat, email, or social media? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

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