WebMarketCentral

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. For whatever reason, Google doesn't seem to apply the same rigor to AdSense ad placements as it does to it's primary search algorithm.

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Book Review: Blogger -- Beyond the Basics

WebMarketCentral

Along the way, the author cites helpful tools such as text editors ( HTML Kit , Arachnophilia , Dreamweaver) and color tools ( Color Hunter , transparent color generator, VisiBone colors by shade). Next, she makes her blog posts easy to share using social media badges and other techniques, such as turning on Email Post Links within Blogger.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. What do you mean I have a budget?

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