Digilant

OCTOBER 4, 2023

Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 AdSense quickly became synonymous with spam and ad fraud.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 AdSense quickly became synonymous with spam and ad fraud.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

SEPTEMBER 24, 2019

Ad Exchange: Despite ad networks simplifying the media buying process, publishers were often left with unsold inventory that they had to sell at a lower price. Google AdSense, Yahoo! DoubleClick, Microsoft Advertising Exchange, OpenX, AppNexus. Publishers can sell the inventory at a premium price as they set the price.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? I mean, compared to the Bloomberg Terminal’s $24,000/year price tag, Cyfe is $23,832 less. Google AdSense.

Adsense 80

Adsense RSS Adwords Doubleclick 80

readwrite

APRIL 4, 2007

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. And it will let publishers try to ensure that they sell their ad spots at the highest possible price, the way that airlines try to do with the seats they sell.” In many cases, some of the buyers include ad networks.

Doubleclick 40

Doubleclick Advertising Agencies Advertisements Advertising 40

Hubspot

APRIL 2, 2021

Think Google Adsense and Facebook Audience Network. Using the same vegan dessert company, let's say they launched an ad campaign through Google's ad network. Google Display & Video 360. Inside the Google Marketing Platform, you'll find Display & Video 360. So what about ad networks? Adobe Advertising Cloud.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83