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Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

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Examining Google's Practices

WebMarketCentral

A true monopolist not only charges high prices, but also delivers lousy service—with no real competition, there's no need to plow revenue back into taking care of customers. Judging by this post about Google lowering the bar on customer service and the ensuing comments, Google seems to be living down to this standard as well.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free. The AdReady application.then allows marketers to manage and track the progress of their ads across Google's AdSense ad network, Yahoo's RightMedia exchange, and AOL's Advertising.com network."

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