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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Your customers seek answers to their questions.

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What Groupon Showed Us About Google

Biznology

With Groupon taking so much money on each deal and the type of client that is attracted to this kind of offer (read: existing customer looking for a deal they usually wouldn't get or someone who is just plain cheap), Groupon serves almost like a Payday loan service for the SMB. What do you think?

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All social media sites should offer profit sharing and ad revenue

Biznology

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.

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What’s new in content marketing?

Biznology

Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. Additionally, Google AdSense and Amazon Associates enable automated website ad space, as well. Niche Content.

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Can Google find you in your online store?

Biznology

And, to those canny entrepreneurs who actually spend their time and talent (and years of experience) being super-generous (and not shady) on online community forums (and on YouTube) are constantly being rewarded in spades.

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My social media marketing posts from 2011

Biznology

Read more… Fire for effect when you can’t get a bead on your market — What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him. I call this “fire for effect.” Size matters.” Social is a very handy way of dominating search.

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How to court Google with chivalry and courtly love

Biznology

It means that Google will bend to your mad-advances, but only at first — for fear of missing something; for fear of losing a single customer to another real-time-web cafe. The best case is you’ll end up in Google’s quarantine: the Google Search Sandbox; the worse case is you’ll be banished!

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