When Did Programmatic Advertising Start: A History Lesson
Rev
SEPTEMBER 2, 2019
Others emerged between 1998 and 1999, Dean Schmid from the Daily Disruptor asserts, “ brands could now advertise on multiple sites across entire platforms. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.
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