Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Targeting options: • Display keywords : By uploading a list of keywords, Google will attempt to place ads throughout the network where content matches those keywords, so the more specific the better.
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