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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. For whatever reason, Google doesn't seem to apply the same rigor to AdSense ad placements as it does to it's primary search algorithm.

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Examining Google's Practices

WebMarketCentral

Why is it a company that gets 1,300 resumes a day and can pick from the cream of the crop "can't seem find anyone decent for their customer service department?" No Greener on the Other Side of the Fence According to John Andrews, Google isn't only squeezing its AdWords advertisers, but its advertising partners in its AdSense network as well.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

The AdReady application.then allows marketers to manage and track the progress of their ads across Google's AdSense ad network, Yahoo's RightMedia exchange, and AOL's Advertising.com network." Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free. PPC Outsource or In-House?

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